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LeoVegas launches proprietary multibrand platform
To further complement and diversify the Group’s brand portfolio, LeoVegas Gaming Plc is now introducing a proprietary multibrand platform that will allow the Group to launch new, customised brands under the collective name “Brands of Leo”.
“LeoVegas’ goal has always been to market a global brand with a local touch – a successful strategy for leovegas.com that continues to take market shares. To meet needs that have emerged in certain markets, we now plan to launch more brands. These will be distinctly targeted to different customer groups – some of which are looking for niche functionality and others that are driven by the charm of novelty that a new and fresh brand offers,” comments Gustaf Hagman, LeoVegas’ Group CEO.
“The multibrand functionality that we have developed on our proprietary core platform will allow us to now launch new brands with a high level of flexibility and scalability. Our ambition is to raise the bar in the industry and always offer something new and unique while maintaining our overall focus on responsible gaming. We plan to launch the first brand shortly, and it will be exciting to follow its development.”
Technology and economies of scale enabling next step in multibrand strategy
The multibrand strategy and Brands of Leo are made possible by LeoVegas’ flexible and scalable proprietary technical platform. The upgrade of the platform that was conducted in 2018 was part of this strategy and now enables the Group to develop and expand the platform with more brands.
The venture entails a competitive advantage, and new brands will benefit from the strong position that LeoVegas has in the industry. This in the form of credibility and history in relation to suppliers – both in terms of cooperation as well as to contract negotiations. Brands of Leo is being spearheaded by a small entrepreneurial team within the Group, which is in line with LeoVegas’ plan to increase the efficiency of its existing resources. The economies of scale are distinct with respect to knowledge, technology and personnel, and are one of the keys to the Group’s ability to launch more brands in a cost efficient manner.
The multibrand strategy and Brands of Leo are part of LeoVegas’ expansion strategy and will contribute to the achievement of the financial targets for 2021 of EUR 600 m in revenue and EUR 100 m in EBITDA.
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Amusnet and Planetwin365 Join Forces to Elevate Italian Gaming Experience
Amusnet is proud to announce its latest partnership with Italian operator Planetwin365, marking another significant step in expanding its presence in the competitive Italian market. The collaboration combines the renowned provider’s diverse portfolio of gaming content with Planetwin 365’s vast reach and reputation as one of the country’s prominent operators.
“Teaming up with Planetwin365 is a strategic move that aligns with our broader goals for growth in the local market. By collaborating with such an established and respected operator, we aim to enhance the gaming experience for Italian players by offering a curated selection of top-notch titles, further solidifying Amusnet’s footprint in the region,” said Polina Nedyalkova, Director at Amusnet Italy.
“We are confident that the titles developed by Amusnet will be received with great enthusiasm by our players,” said Kristina Lozo, Online Casino Manager of Planetwin365. “The content that will enrich our catalog of games in Italy through this agreement is certainly a quality addition to our online portfolio.”
On Planetwin365’s platform, Italian players can find some of the company’s best-performing games in Italy, such as 20 Super Hot, 40 Super Hot, Great 27, Royal Secrets, Shining Crown, and Supreme Hot.
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Play’n GO Music launches Piggy Blitz Disco Gold Visualiser
Animated Music Video Released to Commemorate the launch of new slot title Piggy Blitz Disco Gold
Play’n GO, the world’s leading casino entertainment provider, has launched its first official music video, the Piggy Blitz Disco Gold visualiser – bringing Mr. Piggy Blitz and his iconic disco vibes to life like never before.
This exclusive three-minute video drops in conjunction with the release of the highly anticipated 6×4 Piggy Blitz Disco Gold online slot, inviting fans and players to groove alongside Mr. Piggy Blitz himself as he lights up the dance floor.
The dynamic video showcases a mashup of the game’s upbeat soundtrack, featuring Mr. Piggy Blitz dancing in perfect sync with the music.
Packed with the neon-lit energy of the 80s and designed to captivate fans of both the game and retro music culture, the video serves as the ultimate soundtrack for Play’n GO’s latest release.
To watch the Piggy Blitz Disco Gold visualiser, go to playngo website
Piggy Blitz Disco Gold is an electrifying 6×4 online slot sequel, immersing players in a world of 80s disco fun. The game is filled with features like Cash Coins, Piggy Banks, and the Gold Piggy Feature, giving players endless opportunities to hit massive prizes, with potential wins up to x5,000 their stake.
Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO, said:
“The Play’n GO Music team has worked tirelessly to create something truly special for our fans, capturing the excitement and energy of Piggy Blitz Disco Gold in a way that will resonate with both iGaming fans and music lovers.
“The Piggy Blitz IP’s legendary retro style has never looked better – and we can’t wait for everyone to hit play, get grooving, and experience the thrill of the disco dancefloor.”
Play’n GO Music showcases the Swedish gaming giants Play’n GO’s soundtracks of their industry-leading games and produce new music all under the imprint Play’n GO Music.
Find out more about Play’n GO Music and Play’n GO, visit playngo website
Latest News
GamCare highlights new ways for banks to proactively screen transactional data to detect harmful gambling
The gambling support charity GamCare is today highlighting ways that banks in the UK can protect their customers from experiencing harm from gambling, following a recent workshop it ran with experts from across the financial services sector.
GamCare’s Gambling Related Financial Harm project was established in 2019 and is a cross-sector initiative to share knowledge, develop resources, and enable firms to support customers who are affected by gambling harms.
In the workshop – which brought over 70 representatives from financial services, the debt advice sector and gambling support services – GamCare heard new ways in which some banks are beginning to take a more proactive role in protecting their customers.
During the session, participants heard from a speaker from Santander on how the bank was engaging with customers who were potentially at-risk, including better tools to review levels of gambling spend, more frequent push notifications about the support tools available, and signposting to support services after customers had spent large sums of money gambling in a 24-hour period.
Off the back of the session, the charity has recommended steps that banks can take to support those impacted by gambling.
These include analysing transactional data from customers to identify potential issues with gambling, such as high gambling spending compared to income, late night gambling transactions, or increased gambling activity around payday.
The charity is also calling on more banks to proactively refer customers at risk into third party expert gambling support, including services like the National Gambling Helpline, when transactional data indicates that the customer’s gambling may be becoming harmful and unaffordable.
Banks can also signpost to self-exclusion schemes like GAMSTOP and blocking software such as Gamban to offer customers extra protection, as well as their own support and tools, for example bank gambling blocks which most UK current account providers now offer.
Raminta Diliso, Financial Harm Manager at GamCare, said: “Last year, 72% of people who contacted the National Gambling Helpline disclosed financial difficulties. Banks are particularly well placed to detect harmful and unaffordable gambling through bank statements and transactional data, and provide more targeted support to their customers. We hope that more financial services firms will take a proactive approach and put the right steps in place to support customers who are experiencing financial difficulties related to gambling.”
Graeme Cunning, Vulnerable Customers Strategy Manager at Santander, said: “At Santander, we believe that the bank, although not responsible, does have a part to play in gambling harm prevention. We have built a suite of interventions, including letters and text messages, to provide timely signposting to support for customers at risk of financial detriment due to their gambling.”
To see the read the full report from this GamCare event, download ‘Transaction Monitoring for Harmful Gambling and Proactive Interventions’.
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