Industry News
The Latest iGaming Trends Taking Hold
The iGaming industry is one of the fastest moving verticals on the planet. As virtual reality, internet of things and big data take hold, competition continues to intensify between operators looking to deliver the very best experience for customers. Now more than ever, it is vital that operators offer customers seamless customer experience, the very latest casino bonuses, and the latest technology.
Keeping up with the latest emerging trends is another way operators can stay ahead.
The undeniable rise of Esports
The latest iGaming vertical to explode is the Esports vertical. Growing off the back of popular RTS and MORA titles, 2019 is set to see tonnes of new gaming titles take the industry by storm. Popular titles like Overwatch and Fortnite will continue to dominate Esport rankings. However, new titles like Apex Legends will offer fierce competition and an array of new markets for customers to enjoy. Apex Legends saw 25 million players on the game, within 1 week of launch. This level of engagement is crazy and paves the way for operators to offer numerous attractive markets on a wider pool of games.
This increasing hype has seen Esports sponsorships rain in from the world’s leading brands. These include the likes of Red Bull, Nike and Mercedes Benz. This industry is only in its infancy and will continue to explode over the coming decade. Operators across the iGaming vertical should take note and prepare their operations to take advantage of this key trend.
Cryptocurrency casinos on the rise
If you haven’t seen the immense rise of cryptocurrency and the blockchain industry in the past 12 months, you must have been living in a cave. From humble beginnings, cryptocurrencies like Bitcoin and Ethereum have exploded from single digit market caps, to $100bn+ beasts. And many experts don’t see that trend reversing any time soon. Never one to miss a beat, iGaming operators have been pouring into the space quickly. There has been a sharp rise in operators offering blockchain based betting platforms. Similarly, operators are considering how they offer customers the ability to wager in popular cryptocurrencies like BTC and ETH. Much like the Esport trend, where younger customer demographics are shifting the industry, blockchain and the tokenised economy will continue to take hold in the next few years. iGaming operators need to take note and ensure they are ready for this growing digital economy.
The rise of No Bonus Casinos and Casino Cashback
It’s not only new technology and changing trends that operators need to stay on top of. The way in which operators are promoting their service offerings is also changing. Gone are the days where casinos solely focus on welcome bonuses and free spin offers. Casino operators now offer casino cashback and no bonus offerings to change the way they add value for their important customers. Not only do they want to attract the right type of customer. They want to drive lifetime value by continually rewarding them. Casinos are finding cashback is a great way to do this because they align their interests with the player. If the player wins, the casino provides no extra bonus or incentive. However, if the customer loses then they get cashback sent into their balance. This keeps the player engaged and gives them an additional value that they won’t find elsewhere. It’s vital that casino operators think about their welcome bonus and existing player incentives. Staying on top of the way they reward their best customers will keep them on top.
It’s going to be interesting to see how these emerging trends impact the iGaming industry. We wouldn’t be surprised to see much of the upcoming innovation in each space come directly from innovative iGaming operators vying to stay ahead.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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