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Important panel discussion about the wide use of CRM in the gambling industry at MARE BALTICUM Gaming Summit 2019

Zoltan Tundik

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Margo Prylypska (Director of International Sales, Hyperion), Eduard Rogov (CMO at Quints.io) and Paul Plewman (COO at CurrencyTransfer.com) will join the “Innovations in CRM” panel discussion at the second edition of MARE BALTICUM Gaming Summit. The panel discussion will be moderated by Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm)

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.

Register here or View the Agenda!

Wikipedia says that Customer-relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

The use of CRM systems has been widely used in the gambling industry and has seen many implementations over the last few years. Chatbots, the use of AI are only a few of the tweaks that have been added in order to facilitate and increase the conversion rate of CRM.

The panelist will discuss the ways in which CRM can be used effectively in the gambling industry and how your company can benefit from having a smart tool that can increase retention and conversion rates.

About Tal Itzhak Ron (moderator of the panel discussion)

Advocate, Certified Computer Scientist and Notary Tal Itzhak Ron (LLB, B.Sc., M.Sc.) – a General Member of International Masters of Gaming Law (IMGL) and STEP, practicing i-Gaming and Financial Entertainment. Tal graduated both from Haifa University’s School of Law (LL.B.) and Faculty of Computer Science (B.Sc.), and while leading a software development team at a publicly-listed software company, Ness Technologies, has further obtained a Master’s Degree in Computer Science (M.Sc.) from Bar-Ilan University. Tal established Tal Ron, Drihem & Co., Law Firm back in 2003, focusing from the start on Hi-Tech, Ad Tech, M&A, Financial Entertainment and iGaming industries, quickly becoming one of the first international firms focusing solely on these areas. The firm today advises the world’s leading operations, platforms and governing bodies and is considered the first point of contact for entrepreneurs setting up businesses in the iGaming, CFD, Digital Marketing and FX industries.

About Margo Prylypska

Margo Prylypska is the Director of International Sales at Hyperion

Dynamic and results-driven Director of International Sales of top-tier outsourcing firm Hyperion Tech, with over 5 years of executive sales management. Margo has a great interest in IT and software development, recognized for building and managing high-performance sales, competitive market share expansion and long-term customer relations. Margo has been working with several gaming and financial companies in Malta and is considered an expert on IT, development outsourcing and HR. Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

About Eduard Rogov

Eduard Rogov has been in the industry since 2010 and during these years, he has operated with brands such as 888poker, 888casino, Lotos Poker, OneTwoCasino, and SlotsBRO. Apart from that, he has been at the core of the development of an online casino platform and affiliate marketing brand covering both marketing and operational sides of this business. During these years, Eduard accumulated plenty of knowledge on online gambling operations and moved on from conventional operators to an ambitious start-up which is Quints.

Quints is a start-up coming from a group of professionals who been around the online gambling industry for almost a decade.

As core product Quints offers a cutting edge affiliate marketing and BI platform. They also use machine learning algorithms to predict potential player LTV, churn probability and much more.

About Paul Plewman

Paul Plewman is the COO of CurrencyTransfer.com and a 15-year payments veteran.  Amenable and client-focused, his team at CurrencyTransfer deliver a unique, revolutionary multi-channel international payment service, either via their payments platform or a more integrated API solution, which became the industry standard for multi-national companies. Paul is highly regarded in the industry both as a well-known professional speaker and as a payments solution expert and it is a pleasure for us to have him the first time at our events, where he shall be hosted in Tal Ron’s highly anticipated CRM panel in Vilnius.

As an aggregator of international payment services, CurrencyTransfer’s award-winning platform provides access to the payment capabilities of many regulated payment institutions across many jurisdictions and provide complete transparency and rate-targeted market orders help deliver best-price execution. Based in London with offices in Tel Aviv and Sofia, and additional operation arm in the US, voted Start of the Week by Wired.com and named by CNBC “the Disrupting Global Money Transfer”, it is an honor for us to have CurrencyTransfer.com at our forthcoming event.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Baltics

Latvia’s Gambling Regulator to Offer Psychologist Support to Problem Gamblers

Niji Narayan

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Latvia’s Gambling Regulator to Offer Psychologist Support to Problem Gamblers
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Latvia’s gambling regulator, the Lotteries and Gambling Supervisory Inspection (IAUI), is going to provide state-funded psychologist support to problem gamblers in the country.

The gambling regulator announced that Magdalēna Pranaite, the famous psychologist in Latvia, would be delivering the sessions on every weekday from 8:30 to 17:00 at its premises in the Latvian of Riga, free of charge. The family members of problem gamblers will also have access to specialised sessions.

“When gambling becomes addictive, not only the player suffers, but also people close to them and they need the help of their whole family. However, it’s up to the player to take the first step themselves. A psychologist can help them take this first step, which involves recognising, accepting and finding solutions to a problem,” IAUI said.

IAUI also said that those who are willing to have psychologist support can now contact them and register.

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Baltics

Enlabs: Launching live casino from Evolution Gaming in Estonia

George Miller

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Enlabs: Launching live casino from Evolution Gaming in Estonia
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Enlabs continues its product development with the launch of live casino from Evolution Gaming in Estonia via Optibet, the Baltics leading gaming brand.
In line with the company’s strategy of having the best and most complete experience for their customers across the Baltics this is yet another step in positioning Optibet as the obvious choice for the customer.

The Estonia launch is the first stage of a long-term collaboration with Evolution Gaming, the world’s leading live casino provider.

“I believe that live casino represents a big opportunity for Enlabs in the Baltics and beyond, our decision to partner with Evolution Gaming is a clear indication of this. This new provider addition is the most important live casino product improvement in Enlabs history. Live casino has become a popular product and the fact that Evolution Gaming is the market leader in this vertical, we have no doubt that this partnership will generate continued growth for what is already our fastest growing brand. The Evolution Gaming integration is part of a larger focus on the live casino vertical. To compliment this new provider arrival, we have also revamped our live casino lobby and have improved our promotional capabilities. I look forward to seeing the results of this hard work and rolling out these product improvements into our other markets as well” says Chris Davis, Head of Product.

Robert Andersson, CEO and President continues: “With this, we have delivered on all our launch plans for Q2 and will continue our plans for Q3 and Q4. On top of many minor launches and updates we have now also delivered BestCasino for the US, the new betting product in Lithuania, Poker and now Evolution Gaming in Estonia. All this sets us up for a strong finish to the year and further strengthens our position as the most competitive operator in the Baltics and beyond.”

 

About ENLABS:
ENLABS stands for Entertainment Laboratories. We are a company that creates entertainment through innovative thinking within three business areas: Gaming, Media and Solutions. The corporate group has offices in Tallinn, Riga, Vilnius, Malta, Marbella and Stockholm. The operating subsidiaries hold national licenses for their operations and the Group employs approximately 200 employees. ENLABS AB is listed on Nasdaq First North in Stockholm. The company’s Certified Adviser is Redeye, +46 (0) 8 121 576 90, Certifiedadviser@redeye.se For more information, visit enlabs.se

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Baltics

Latvia Launches Receipt Lottery to Promote Voluntary Fulfilment of Tax Obligations

Niji Narayan

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Latvia Launches Receipt Lottery to Promote Voluntary Fulfilment of Tax Obligations
Reading Time: 1 minute

 

Receipt lottery has been launched in Latvia to promote the voluntary fulfilment of tax obligations.

“There is no age limit to participate in the lottery. Children can also take part to learn that one ought always to take the receipt. In order to participate in the lottery, a receipt, cheque, or a ticket has to be registered on cekuloterija.lv by providing some information. No personal data is required – you only have to provide a phone number so that VID could contact you in case of a win. The winner would then have to come to VID and fill in an application to receive the prize. Only then will the winner be identified,” Anna Šapalova, the Project Manager of VID’s receipt lottery explained.

The results of the lottery will be available on VID and “Latvijas Loto” websites or live on the Superbingo Television program. The winner will also be notified by phone. The monthly prize will consist of 30,000 euros, whereas, the yearly prize will be 70,000 euros.

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