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Important panel discussion about the wide use of CRM in the gambling industry at MARE BALTICUM Gaming Summit 2019

Zoltan Tundik

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Margo Prylypska (Director of International Sales, Hyperion), Eduard Rogov (CMO at Quints.io) and Paul Plewman (COO at CurrencyTransfer.com) will join the “Innovations in CRM” panel discussion at the second edition of MARE BALTICUM Gaming Summit. The panel discussion will be moderated by Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm)

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.

Register here or View the Agenda!

Wikipedia says that Customer-relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

The use of CRM systems has been widely used in the gambling industry and has seen many implementations over the last few years. Chatbots, the use of AI are only a few of the tweaks that have been added in order to facilitate and increase the conversion rate of CRM.

The panelist will discuss the ways in which CRM can be used effectively in the gambling industry and how your company can benefit from having a smart tool that can increase retention and conversion rates.

About Tal Itzhak Ron (moderator of the panel discussion)

Advocate, Certified Computer Scientist and Notary Tal Itzhak Ron (LLB, B.Sc., M.Sc.) – a General Member of International Masters of Gaming Law (IMGL) and STEP, practicing i-Gaming and Financial Entertainment. Tal graduated both from Haifa University’s School of Law (LL.B.) and Faculty of Computer Science (B.Sc.), and while leading a software development team at a publicly-listed software company, Ness Technologies, has further obtained a Master’s Degree in Computer Science (M.Sc.) from Bar-Ilan University. Tal established Tal Ron, Drihem & Co., Law Firm back in 2003, focusing from the start on Hi-Tech, Ad Tech, M&A, Financial Entertainment and iGaming industries, quickly becoming one of the first international firms focusing solely on these areas. The firm today advises the world’s leading operations, platforms and governing bodies and is considered the first point of contact for entrepreneurs setting up businesses in the iGaming, CFD, Digital Marketing and FX industries.

About Margo Prylypska

Margo Prylypska is the Director of International Sales at Hyperion

Dynamic and results-driven Director of International Sales of top-tier outsourcing firm Hyperion Tech, with over 5 years of executive sales management. Margo has a great interest in IT and software development, recognized for building and managing high-performance sales, competitive market share expansion and long-term customer relations. Margo has been working with several gaming and financial companies in Malta and is considered an expert on IT, development outsourcing and HR. Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

About Eduard Rogov

Eduard Rogov has been in the industry since 2010 and during these years, he has operated with brands such as 888poker, 888casino, Lotos Poker, OneTwoCasino, and SlotsBRO. Apart from that, he has been at the core of the development of an online casino platform and affiliate marketing brand covering both marketing and operational sides of this business. During these years, Eduard accumulated plenty of knowledge on online gambling operations and moved on from conventional operators to an ambitious start-up which is Quints.

Quints is a start-up coming from a group of professionals who been around the online gambling industry for almost a decade.

As core product Quints offers a cutting edge affiliate marketing and BI platform. They also use machine learning algorithms to predict potential player LTV, churn probability and much more.

About Paul Plewman

Paul Plewman is the COO of CurrencyTransfer.com and a 15-year payments veteran.  Amenable and client-focused, his team at CurrencyTransfer deliver a unique, revolutionary multi-channel international payment service, either via their payments platform or a more integrated API solution, which became the industry standard for multi-national companies. Paul is highly regarded in the industry both as a well-known professional speaker and as a payments solution expert and it is a pleasure for us to have him the first time at our events, where he shall be hosted in Tal Ron’s highly anticipated CRM panel in Vilnius.

As an aggregator of international payment services, CurrencyTransfer’s award-winning platform provides access to the payment capabilities of many regulated payment institutions across many jurisdictions and provide complete transparency and rate-targeted market orders help deliver best-price execution. Based in London with offices in Tel Aviv and Sofia, and additional operation arm in the US, voted Start of the Week by Wired.com and named by CNBC “the Disrupting Global Money Transfer”, it is an honor for us to have CurrencyTransfer.com at our forthcoming event.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Baltics

iSoftBet inks TOPsport content and platform agreement

George Miller

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iSoftBet inks TOPsport content and platform agreement
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Baltic markets operator to launch leading provider’s games and access 3,000+ titles via leading GAP platform

 

iSoftBet, the leading online and mobile casino content provider, has agreed a deal with Lithuanian operator TOPsport, which will see its proprietary slots and table games go live on the operator’s platform, as well as integrating its cutting-edge Game Aggregation Platform (GAP).

TOPsport customers will have access to iSoftBet’s best-performing slots portfolio, including smash hits Hot Spin and The Dalai Panda, and latest release Book of Immortals and Pinata Fiesta.

In addition, the major Baltic markets brand will gain access to iSoftBet’s GAP content portfolio, enabling it to choose from more than 3,000 slot and table games provided by the supplier’s platform partners.

iSoftBet’s GAP platform offers content from 46 of the largest third-party suppliers in the iGaming industry, as well as a host of advanced marketing and real-time gamification tools.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re very pleased to have signed with TOPsport, which significantly increases our presence across the Baltic markets.

“We are always looking to grow in important and emerging territories, and the Baltics is a key region for us as we continue to lead the way in regulated market growth. We look forward to a long and successful partnership with TOPsport.”

Gintaras Staniulis, CEOat TOPsport, said: “We are delighted to sign with iSoftBet, who are one of the most well-known content providers in the industry. Their leading games and GAP portfolio offer something unique in the market, and we are confident that our relationship will be a success.”

iSoftBet is a finalist in the RNG Casino Supplier of the Year and Mobile Supplier of the Year categories at the EGR B2B Awards 2019.

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Baltics

Gambling Revenue in Latvia Increases 15% for Q1 2019

Niji Narayan

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Gambling Revenue in Latvia Increases 15% for Q1 2019
Image Source: etsy.com
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The gambling revenue in Latvia has increased 15.3% year-on-year in the first three months of 2019. The revenue from gambling operations shot up by 15% year-on-year to €77.5m from €67.2m.

Gambling income also rose by 15.9% from €63.5m to €73.6m. Licensed operators grossed €56.4m in revenue from gambling machines. Their first quarter revenue increased by 12.8%. The operators made €50.0m in 2018 during the first three months. Roulette and blackjack, contributed €3.9m to the income posted.

Online casino games contributed €8.8m to the overall online gambling income. The figures are up 39.2% year-on-year. Card tournaments income was recorded €73,000, up 15.8% from the figures posted for the first quarter in 2018.

The hike in revenues for the licensed operators is being attributed to the strong steps taken by the country’s gambling regulator to block illegal and unlicensed gambling websites operating in Latvia.

 

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Baltics

UltraPlay is now the Best eSports Service Provider in the Baltics

George Miller

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UltraPlay is now the Best eSports Service Provider in the Baltic
Reading Time: 2 minutes

 

The company received high industry recognition in the 2019 BSG Awards

 

Twenty-one industry accolades were handed to the winning companies in the first Baltic and Scandinavian Gaming Awards, which were held during Mare Balticum Gaming Summit, on the 9th of May, in Vilnius, Lithuania.

UltraPlay received Best eSports Service Provider in the Baltics – the first award for the year and 6th in total for the company’s unrivaled eSports odds service. Lyubomira Petrova, Chief Marketing Officer at UltraPlay commented on the award:

“UltraPlay’s leadership in eSports betting was once again highly recognized. It is an honor to be acknowledged as the Best eSports Service Provider from the BSG Awards 2019 – a true inspiration for the entire team of UltraPlay and high recognition from the industry in the region.”

Above 100 delegates from the gambling industry attended the second edition of Mare Balticum Gaming Summit. This year the Summit had a strong focus on the gaming regulations and jurisdictions in the Baltics and the Nordics. As part of the discussion panel “Gambling Industry in 2020”, Lyubomira Petrova (CMO at UltraPlay) shared her knowledge on eSports and its significance in the following years, while  Zlatan Omerspahić (Data Protection and Compliance Lawyer at NSoft),  and Robert Toth (Key Account Manager at Global Bet) talked on GDPR and Virtual Sports.

“I had the pleasure to speak at Mare Balticum Gaming Summit and present why eSports is going to play a key role in the gambling industry in 2020 and beyond. Discussing what the future holds for the industry, we see the tremendous growth of eSports and its importance in terms of betting and player’s engagement.”, added Petrova.

The company is now heading to G2E Asia, Macao and is nominated in 2 categories for the G2E Asia Awards: UltraPlay’s eSports White Label Solution is shortlisted in the “Best B2B Digital Product Solution” category, and Dariy Margaritov, founder of UltraPlay is nominated in the category “Best industry rising stars”.

UltraPlay will be attending G2E Asia, Macao, from May 21st to 23rd, 2019. How to establish a profitable eSports betting brand will be the exclusive session to be held at the company’s booth #D909 by Mario Ovcharov, CEO of UltraPlay, on May 22nd, 11:30 am. You can book your meeting in advance at sales@ultraplay.net.

 

About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

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