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Important panel discussion about the wide use of CRM in the gambling industry at MARE BALTICUM Gaming Summit 2019

Zoltan Tundik



Reading Time: 4 minutes


Margo Prylypska (Director of International Sales, Hyperion), Eduard Rogov (CMO at and Paul Plewman (COO at will join the “Innovations in CRM” panel discussion at the second edition of MARE BALTICUM Gaming Summit. The panel discussion will be moderated by Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm)

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.

Register here or View the Agenda!

Wikipedia says that Customer-relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

The use of CRM systems has been widely used in the gambling industry and has seen many implementations over the last few years. Chatbots, the use of AI are only a few of the tweaks that have been added in order to facilitate and increase the conversion rate of CRM.

The panelist will discuss the ways in which CRM can be used effectively in the gambling industry and how your company can benefit from having a smart tool that can increase retention and conversion rates.

About Tal Itzhak Ron (moderator of the panel discussion)

Advocate, Certified Computer Scientist and Notary Tal Itzhak Ron (LLB, B.Sc., M.Sc.) – a General Member of International Masters of Gaming Law (IMGL) and STEP, practicing i-Gaming and Financial Entertainment. Tal graduated both from Haifa University’s School of Law (LL.B.) and Faculty of Computer Science (B.Sc.), and while leading a software development team at a publicly-listed software company, Ness Technologies, has further obtained a Master’s Degree in Computer Science (M.Sc.) from Bar-Ilan University. Tal established Tal Ron, Drihem & Co., Law Firm back in 2003, focusing from the start on Hi-Tech, Ad Tech, M&A, Financial Entertainment and iGaming industries, quickly becoming one of the first international firms focusing solely on these areas. The firm today advises the world’s leading operations, platforms and governing bodies and is considered the first point of contact for entrepreneurs setting up businesses in the iGaming, CFD, Digital Marketing and FX industries.

About Margo Prylypska

Margo Prylypska is the Director of International Sales at Hyperion

Dynamic and results-driven Director of International Sales of top-tier outsourcing firm Hyperion Tech, with over 5 years of executive sales management. Margo has a great interest in IT and software development, recognized for building and managing high-performance sales, competitive market share expansion and long-term customer relations. Margo has been working with several gaming and financial companies in Malta and is considered an expert on IT, development outsourcing and HR. Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

About Eduard Rogov

Eduard Rogov has been in the industry since 2010 and during these years, he has operated with brands such as 888poker, 888casino, Lotos Poker, OneTwoCasino, and SlotsBRO. Apart from that, he has been at the core of the development of an online casino platform and affiliate marketing brand covering both marketing and operational sides of this business. During these years, Eduard accumulated plenty of knowledge on online gambling operations and moved on from conventional operators to an ambitious start-up which is Quints.

Quints is a start-up coming from a group of professionals who been around the online gambling industry for almost a decade.

As core product Quints offers a cutting edge affiliate marketing and BI platform. They also use machine learning algorithms to predict potential player LTV, churn probability and much more.

About Paul Plewman

Paul Plewman is the COO of and a 15-year payments veteran.  Amenable and client-focused, his team at CurrencyTransfer deliver a unique, revolutionary multi-channel international payment service, either via their payments platform or a more integrated API solution, which became the industry standard for multi-national companies. Paul is highly regarded in the industry both as a well-known professional speaker and as a payments solution expert and it is a pleasure for us to have him the first time at our events, where he shall be hosted in Tal Ron’s highly anticipated CRM panel in Vilnius.

As an aggregator of international payment services, CurrencyTransfer’s award-winning platform provides access to the payment capabilities of many regulated payment institutions across many jurisdictions and provide complete transparency and rate-targeted market orders help deliver best-price execution. Based in London with offices in Tel Aviv and Sofia, and additional operation arm in the US, voted Start of the Week by and named by CNBC “the Disrupting Global Money Transfer”, it is an honor for us to have at our forthcoming event.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here:



ORYX Gaming live in Latvia with Optibet deal

George Miller



ORYX Gaming live in Latvia with Optibet deal
Reading Time: < 1 minute


ORYX Gaming, a Bragg Gaming Group company, has entered Latvia for the first time with market leading operator Optibet.

Over 100 casino titles are now available to Optibet’s Latvian customers via ORYX Hub. Through the partnership, ORYX has also expanded its presence in Estonia with Optibet taking on the supplier’s RGS platform in the country, providing unique, proprietary and custom content from premium studios such as Gamomat, Kalamba Games, GiveMe Games and Golden Hero.

Gamomat’s content includes unique in-game features and side-game jackpots that have proven to be extremely popular with players. Top performing titles include Crystal Ball, Fancy Fruits and Ramses Book.

Optibet, parent company Enlabs’ flagship brand, was founded in 2005 and is now a market leading operator across the Baltic States and is also present in the Nordic countries. The partnership will allow ORYX to significantly establish a foothold and grow in the regions.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and is compliant, certified or approved in 17 other major jurisdictions.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Optibet is a premium operator with a strong brand and great reputation in the Baltic countries and we are thrilled to partner together and make our first step into the Latvian market and expand our footprint in Estonia.

Chris Davis, Chief Product Officer at Enlabs, said: “At Enlabs we are all about offering great entertainment and thrilling games to our players and through ORYX we are now able to provide some of the best titles on the market and we are looking forward to a successful partnership.”

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Enlabs Launches Ezugi Live Casino in Lithuania

Niji Narayan



Enlabs acquires majority stake in iGaming operator Shogun Group
Reading Time: < 1 minute


Enlabs has launched a live casino together with Ezugi on the Lithuanian market.

The partnership will see more than 30 Blackjack, Roulette and Baccarat tables added to the Optibet brand, including a Russian language roulette and speed roulette variants.

“We are very excited to be able to add a new and very important vertical to our fast-growing brand in Lithuania. I’m confident that the combination of Ezugi’s high quality live casino and the unique promotional tools of our New Gaming Platform (NPL) will be a huge success,” Chris Davis, Head of Gaming at Enlabs, said.

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Greentube extends Lithuanian reach with TOPsport launch

Vlad Poptamas



Reading Time: < 1 minute

Greentube, the NOVOMATIC Interactive division, has extended its footprint in Lithuania after launching with the market’s leading online sportsbook and casino TOPsport.

The supplier’s all-time classic casino games are now available to TOPsport’s players, including world-popular titles Book of Ra™ deluxe, Lucky Lady’s Charm™ deluxe and Sizzling Hot™ deluxe. More top performing content from Greentube Collections, an exclusive portfolio which encompasses all the supplier’s games series, is set to be integrated soon.

The partnership with TOPsport, the country’s largest online operator, expands Greentube’s reach in the market and cements its position as a go-to provider of quality casino content in regulated territories world-wide.

Michael Bauer, CFO/CGO of Greentube, said: “As the market leader in Lithuania, TOPsport is the perfect partner to expand our reach in the country and further increase our leading position in the Baltics. Our classics series boasts a variety of titles that players love and will make a valuable addition to the operator’s platform.”

Gintaras Staniulis, CEO of TOPsport, said: “Greentube’s classic casino games are a must-have in the Lithuanian market, and we’re thrilled to now offer our players titles which have been mainstays of the online casino sector for years. We’re looking forward to integrating more of the supplier’s quality content in the coming months, enabling us to further diversify our offering with fun and engaging games.”

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