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Important panel discussion about the wide use of CRM in the gambling industry at MARE BALTICUM Gaming Summit 2019

Zoltan Tundik

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Margo Prylypska (Director of International Sales, Hyperion), Eduard Rogov (CMO at Quints.io) and Paul Plewman (COO at CurrencyTransfer.com) will join the “Innovations in CRM” panel discussion at the second edition of MARE BALTICUM Gaming Summit. The panel discussion will be moderated by Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm)

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.

Register here or View the Agenda!

Wikipedia says that Customer-relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

The use of CRM systems has been widely used in the gambling industry and has seen many implementations over the last few years. Chatbots, the use of AI are only a few of the tweaks that have been added in order to facilitate and increase the conversion rate of CRM.

The panelist will discuss the ways in which CRM can be used effectively in the gambling industry and how your company can benefit from having a smart tool that can increase retention and conversion rates.

About Tal Itzhak Ron (moderator of the panel discussion)

Advocate, Certified Computer Scientist and Notary Tal Itzhak Ron (LLB, B.Sc., M.Sc.) – a General Member of International Masters of Gaming Law (IMGL) and STEP, practicing i-Gaming and Financial Entertainment. Tal graduated both from Haifa University’s School of Law (LL.B.) and Faculty of Computer Science (B.Sc.), and while leading a software development team at a publicly-listed software company, Ness Technologies, has further obtained a Master’s Degree in Computer Science (M.Sc.) from Bar-Ilan University. Tal established Tal Ron, Drihem & Co., Law Firm back in 2003, focusing from the start on Hi-Tech, Ad Tech, M&A, Financial Entertainment and iGaming industries, quickly becoming one of the first international firms focusing solely on these areas. The firm today advises the world’s leading operations, platforms and governing bodies and is considered the first point of contact for entrepreneurs setting up businesses in the iGaming, CFD, Digital Marketing and FX industries.

About Margo Prylypska

Margo Prylypska is the Director of International Sales at Hyperion

Dynamic and results-driven Director of International Sales of top-tier outsourcing firm Hyperion Tech, with over 5 years of executive sales management. Margo has a great interest in IT and software development, recognized for building and managing high-performance sales, competitive market share expansion and long-term customer relations. Margo has been working with several gaming and financial companies in Malta and is considered an expert on IT, development outsourcing and HR. Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

About Eduard Rogov

Eduard Rogov has been in the industry since 2010 and during these years, he has operated with brands such as 888poker, 888casino, Lotos Poker, OneTwoCasino, and SlotsBRO. Apart from that, he has been at the core of the development of an online casino platform and affiliate marketing brand covering both marketing and operational sides of this business. During these years, Eduard accumulated plenty of knowledge on online gambling operations and moved on from conventional operators to an ambitious start-up which is Quints.

Quints is a start-up coming from a group of professionals who been around the online gambling industry for almost a decade.

As core product Quints offers a cutting edge affiliate marketing and BI platform. They also use machine learning algorithms to predict potential player LTV, churn probability and much more.

About Paul Plewman

Paul Plewman is the COO of CurrencyTransfer.com and a 15-year payments veteran.  Amenable and client-focused, his team at CurrencyTransfer deliver a unique, revolutionary multi-channel international payment service, either via their payments platform or a more integrated API solution, which became the industry standard for multi-national companies. Paul is highly regarded in the industry both as a well-known professional speaker and as a payments solution expert and it is a pleasure for us to have him the first time at our events, where he shall be hosted in Tal Ron’s highly anticipated CRM panel in Vilnius.

As an aggregator of international payment services, CurrencyTransfer’s award-winning platform provides access to the payment capabilities of many regulated payment institutions across many jurisdictions and provide complete transparency and rate-targeted market orders help deliver best-price execution. Based in London with offices in Tel Aviv and Sofia, and additional operation arm in the US, voted Start of the Week by Wired.com and named by CNBC “the Disrupting Global Money Transfer”, it is an honor for us to have CurrencyTransfer.com at our forthcoming event.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com

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Baltics

UltraPlay signs deal with WINBET

George Miller

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UltraPlay signs deal with WINBET
Reading Time: 2 minutes

 

B2B iGaming company UltraPlay has signed a deal to provide its multi award-winning eSports betting solution to WINBET, an online betting website operating on the Bulgarian market.

UltraPlay’s eSports product will power up WINBET with its unrivaled coverage of competitive games, pre-match and live odds. WINBET will be one of the few sportsbooks on the Bulgarian market to offer extensive eSports coverage and effectively engage with the new generation of bettors. Combined with UltraPlay’s Hybrid eSports live betting model, real-time data, scores and settlements, WINBET’s players will receive fast and secure betting on eSports.

This partnership further confirms UltraPlay’s leading position in providing eSports betting solutions to sportsbooks across markets.

Mario Ovcharov, CEO of UltraPlay, said: “We are delighted to announce our new partnership with one of the leading licensed operators in Bulgaria. WINBET is a well-known and trusted brand with a rapidly growing sportsbook. We share a common vision for progress and long-term partnership, which will be bonded by eSports as a new and exciting vertical for their players.”

Tsvetin Yordanov, WINBET’s CEO, said: “WINBET is a brand that has always tried to offer the very best and diverse content to its clients. In adding eSports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly emerging client demand, while continuing to follow our “brand way”. In order to achieve our goals we knew we had to find a reliable business partner, with a proven and successful product. I am very pleased that we found that partner in UltraPlay and I believe that this is the beginning of a long and very successful partnership.”

Over the last two years, UltraPlay has been awarded with twelve accolades for its overall eSports betting provision. The latest one for eSports Betting Software was received from the International Gaming Awards 2020, which were held in London last week. Following up with the ODDS.GG constant developments, the company has recently released its new web design, aligned with the latest UX/UI design trends.

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Baltics

Two Members of Bulgaria’s Gambling Commission Face Organised Crime Charges

Niji Narayan

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Two Members of Bulgaria’s Gambling Commission Face Organised Crime Charges
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A current and former member of Bulgaria’s Gambling Commission have been charged with involvement in an organised crime group allegedly headed by Vassil Bozhkov.

Plamen Georgiev was a member of the commission at the time that it was headed by Ognemir Mitev, who is reported to be among those taken into custody in a succession of prosecutors’ raids on the commission. Todor Markov has headed the control activities department since 2019.

The Specialised Criminal Court declined an application by prosecutors to remand Georgiev and Markov in custody, and ordered them into house arrest. The court ordered Georgiev and Markov not to contact officials at the Gambling Commission so as not to influence the investigation.

Reports quoted the prosecutor’s office as saying that, including Bozhkov, eight people had been the subject of criminal charges so far. Twenty-five witnesses have been questioned in the investigation into Bozhkov’s alleged organised crime group.

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Baltics

Lithuania Introduces Warnings on Gambling Advertisements

Niji Narayan

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Lithuania Introduces Warnings on Gambling Advertisements
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The Lithuanian parliament has passed a bill that will require all gambling ads to include warnings regarding gambling-related issues. The law will be effective from July 1, 2020.

This new legislation gives the Lithuanian Gaming Control Authority the responsibility for determining what content will contain the warning, as well as requires them to set standards for how this determination will be made.

“Gambling is not an evil in itself, but as the sector develops, it is important to be able to control the risks involved and minimize the negative consequences,” Mykolas Majauskas, one of the sponsors of the bill, said.

“There is no need to jam poles into the spokes of the gaming market’s wheels in a way that would pull it off the road, but at least you need to attach reflectors,” Mykolas Majauskas added.

According to the bill, the Gambling Authority will create a clear set of rules and make notes of what is working and where improvements are needed in the current legislation. The bill is a safeguard but legislators did not want it to snuff out the booming gambling industry in the country.

“We also expect a responsible and sensible approach to how these rules should be applied. That is, they would not apply, for example, to gambling branding on basketball players’ uniforms,” Majauskas said.

The legislation helps Lithuania to meet the same standards as many of the other countries in the European Union. While many are drawing huge revenues from the taxation from gambling, there is an ever-growing concern about the impact this industry is having in feeding gambling addictions and causing many to suffer economic hardship because of their addiction.

“Other countries in the European Union have very similar problems, they say: first, we need to educate; secondly, we must help those who have problems; third, we need to help people who have loved ones who have gambling problems. One of the basic tools for solving problems is public education, education through social advertising,” Majauskas said.

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