Italy’s AGCOM Sets Final Plans to Enforce Gambling Advertising Ban

Autorità per le Garanzie nelle Comunicazioni (AGCOM), the advertising and communications regulator of Italy, has set out the final plans to enforce gambling advertising ban in Italy.

As per AGCOM, direct and indirect advertising, sponsorship or promotional communications, traditional advertising and commercial communications will be banned. Informative communications are exempted from the ban.

The gambling advertising ban applies to gambling products and services advertised on the internet, radio and television. It stops clubs from obtaining gambling sponsors. The only operator exempt from the ban is the national lottery.

“We could no longer allow citizens to be encouraged to gamble, a vice that increasingly degenerates into a real disease: in Italy, there are a million people at risk, including many children. I consider this rule an act of civilisation that is implemented for the first time in the European Union. Finally, a record to be proud of,” Labour Minister Luigi Di Maio said.