Study: Majority of Gamers Associate Loot Boxes With Gambling

University of British Columbia’s Centre for Gambling Research has recently done a study which shows that most adult gamers believe there is indeed a link between in-game loot boxes and microtransactions.

Among the gamers, 88.9% of the adult gamers were familiar with loot boxes, with 94.8% of the students claiming the same. A majority of both groups believe loot boxes are a form of gambling, a large number of those groups still partake in purchasing them.

However, those who had admitted to purchasing loot boxes did more than simply utilise them in-game. Loot boxes were sold by 27.8% and 39.7% of the adults and students, respectively. And of those groups, 18.1% of the North American adults claimed to have made a profit from selling loot boxes, with more than a quarter of the students, 25.9% claiming the same.