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Study: Majority of Gamers Associate Loot Boxes With Gambling

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6 years ago

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Study: Majority of Gamers Associate Loot Boxes With Gambling
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University of British Columbia’s Centre for Gambling Research has recently done a study which shows that most adult gamers believe there is indeed a link between in-game loot boxes and microtransactions.

Among the gamers, 88.9% of the adult gamers were familiar with loot boxes, with 94.8% of the students claiming the same. A majority of both groups believe loot boxes are a form of gambling, a large number of those groups still partake in purchasing them.

However, those who had admitted to purchasing loot boxes did more than simply utilise them in-game. Loot boxes were sold by 27.8% and 39.7% of the adults and students, respectively. And of those groups, 18.1% of the North American adults claimed to have made a profit from selling loot boxes, with more than a quarter of the students, 25.9% claiming the same.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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