Betsson Partners with Alfa Romeo Racing

Betsson Group, one of the world’s largest gaming groups, has become the new exclusive Official European Betting Partner for Alfa Romeo Racing. It is a multi-brand deal for 2019 including key group brands such as Betsafe, Betsson and StarCasinò.

Famous for engaging fans, Betsson Group brands will use the sponsorship to create exclusive and innovative content.

“Betsson compete in a playing field where you are constantly challenged, where the competition tries as hard as you do to win and to be the best in the world. That is very similar to what we’re trying to achieve at Alfa Romeo Racing. We are confident that we will have a successful collaboration which will support us in our mission of fighting for ambitious results in 2019,” Frédéric Vasseur, Team Principal Alfa Romeo Racing and CEO Sauber Motorsport AG said.

“Betsson Group has a long history in racing, it’s part of our DNA and we are absolutely delighted to have progressed this deal to take our spot on the Formula One starting grid with Alfa Romeo Racing. We are hugely impressed with the team and can’t wait to be working with them. We wish Kimi, Antonio and the entire team all the very best for a successful 2019 and are looking forward to being involved in supporting the team to achieve huge success,” Jesper Svensson, CEO Betsson Group said.