STS to Open Premium Outlets in Polish Cities

STS, the largest bookmaker in Poland, is going to open premium outlets. STS claims that despite the development on the Internet, stationery business still makes sense.

STS has the largest share in the domestic market. The company generates the majority of revenues on the internet, but states that the fixed-line network being built since the 1990s still accounts for around 20% revenues.

“We will invest over a dozen million PLN in launching premium premises in the largest Polish cities. The first facility of this type has already started in Szczecin, and the next will be opened in Warsaw, Wrocław, Kraków and Gdańsk. Standard premises have about 30-35 square meters of space, these will have more than 150 sq m. We want top locations so that these facilities can serve as a showcase of the company,” Mateusz Juroszek, president of STS said.

“A few years ago, it seemed that the bookmaking business would quickly move to the internet and keeping the stationery premises would have no point. However, it did not happen – and there is no indication that this will happen. Land-based outlets have a large, loyal group of clients, and – contrary to stereotypes – they are not, above all, old people staying in them. The average age of a customer is less than 40 years,” Mateusz Juroszek said.