GambleAware Launches “Bet Regret Mobile Barbershop Tour”

GambleAware has launched a nationwide mobile barbershop tour, the latest strand of their “Bet Regret” safer gambling campaign. This is not a regular barbershop. It is having top of the range barbers, trained in discussing Bet Regret and raising awareness about the risks of placing impulsive bets.

The tour kicked off in Manchester. The Bet Regret Barbershop will now travel to venues with a large number of sports bettors, including sporting events, university campuses and city centres, talking to sports fans about Bet Regret. On the tour, experienced barbers will encourage young male sports fans who bet to learn more about Bet Regret and reflect on their own betting behaviours while receiving a free haircut.

“As barbers, we are used to our customers opening up to us about personal topics that they wouldn’t typically discuss. I’m looking forward to touring the country and chatting openly to fellow sports’ fans about their betting behaviour, raising awareness about Bet Regret. We will be shining a spotlight on bets they might immediately regret, promoting conversations between friends, with the ambition of encouraging bettors to reduce higher risk betting so that their future betting is safer and less impulsive,” Nick Maclure, one of the resident barbers on the mobile barbershop for GambleAware said.

“This is an important way to engage with communities across the country and open discussions with sports bettors, enabling them to consider the risks involved with betting and reflect on it. With our barbers, people will have the opportunity not only to receive a haircut, but also develop their understanding of Bet Regret and consider their betting behaviour in the future,” Marc Etches, CEO of GambleAware said.