Svenska Spel Appoints Carolina Swaffer as Head of Agents and Customer Service

Svenska Spel has appointed Carolina Swaffer as the Head of Agents and Customer and Partner Services. Swaffer takes up her new position on June 1 2019, and will be reporting directly to the CEO. She comes from a post as Head of Communication Services Sweden at Postnord. Prior to that, she had various roles in sales and service development at Postnord and Telia.

“I am very happy to welcome Carolina Swaffer to Svenska Spel. Her broad experience in business development and sales will be valuable in developing the cooperation with our agents and partners and the service to our customers. The focus on the customer meeting is crucial for Svenska Spel to be competitive in the new gaming market, and Carolina has exactly the right expertise,” Patrik Hofbauer, President and CEO Svenska Spel said.

Carolina Swaffer will be responsible for the Svenska Spel Group’s work with more than 6,500 agents and partners across the country and service to the Group’s 2.1 million customers.

“I am very pleased with the confidence to lead this new unit and develop the customer meeting at Svenska Spel. I hope, among other things, to contribute with my long experience of digitization, omni channel and sales. Svenska Spel is a strong player that faces an exciting challenge and a fantastic future in the re-regulated gaming market. This, in combination with the company’s focus on sustainability and gaming responsibility, is something that I look forward to working with,” Carolina Swaffer said.