BetUK Signs Sponsorship Deal with Premiership Rugby

BetUK has signed a multi-year sponsorship deal with Premiership Rugby and has become the league’s official betting partner.

Under the terms of the deal, BetUK will be the partner for the free-to-play Premiership rugby predictor game available on the league’s app, which gives fans the chance to set up mini leagues to compete against each other. Premiership Rugby and BetUK will also partner for Safer Gambling Week and will promote the Gamble Responsibly campaign at league matches.

“With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the sports betting offer that it provides to its customers. The partnership also provides BetUK with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK responsibly,” Mark Good, BetUK representative said.

“We’re delighted to welcome BetUK as a partner of Premiership Rugby. BetUK are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans,” Dominic Hayes, commercial director at Premiership Rugby said.