Exclusive interview with Piotr Szpoton, CEO at BeeFee

You are a fairly new online games studio, but you have already built up an impressive portfolio of games, what makes you different from the other studios out there?

We focus on having a great variety of titles in terms of graphics, mathematics and themes. We have a good mixture of more traditional casino games such as Hot Classic and Lucky Tropics which are modern takes on the fruit machine, as well as our more advanced new titles Bonnie & Clyde, Aztec Adventure 3D and Magic Hunter that have proven to become very popular. Bonnie & Clyde became our second top performing games just one month after it launched in April which is a major achievement for our development team. This new line of games portfolio will continue to grow, and we will launch some exciting new games in the near future.

As well as developing online slots you have experience from retail gaming in several countries, how do you use that experience to better your offering online?

The main benefit of operating across different verticals and in different jurisdictions is that we have learnt a lot of what players want. Knowing your players is crucial in this industry. We believe in creating high-quality games that are localised to specific markets. In some markets, players prefer simple graphic and high volatility over more complex mathematics, and graphics and in other markets, it’s the other way around. Being able to analyse this behaviour across verticals is hugely beneficial for us.

Do you think the online slot market is becoming too crowded with new studios continuing to crop up?

There is currently a huge number of suppliers and a plethora of games are released on a monthly basis, making the lifetime of a single game very short. There are only a couple of titles we could name that perform well for longer periods. What is important is to remember that quality should be prioritised over quantity despite the volume of games being pushed out.

What is BeeFee doing to ensure player engagement and loyalty in this highly competitive sector?

Most suppliers are now introducing tools to encourage player engagement and gamification has been the buzzword of the industry recently. As mentioned, we try to ensure our games appeal to players in the markets that we target. We also invest in research to ensure the experience for the player gets more entertaining and then implement features we think will be appreciated into our new games.

What is your plan for 2019/what can we expect for 2019?

As mentioned, we will continue to create exciting and innovative titles that we are certain will be a hit with players and operators alike. We will also announce some exciting deals with aggregators and other partners which will ensure our content is available for an even wider audience in more jurisdictions. One of our main ongoing strategies is to bring new quality into existing legacy gaming markets. And we look forward to doing for the remainder of 2019.