Industry News
Football Index Partners with Nottingham Forest FC

Football Index has signed a deal with Nottingham Forest FC and becomes its new front-of-shirt partner. Football Index will now proudly display their logo on the front of The Reds’ first-team and adult replica shirts from the beginning of the 2019-20 season.
The agreement represents the sign of Forest’s growing commercial stature within the UK and the start of an exciting partnership with one of football’s newest platforms.
“The club are delighted to announce this new partnership with a growing and exciting brand. Like Nottingham Forest, Football Index have a pioneering spirit built in their DNA and the brand fit has shone through during our various discussions,” Forest’s Chief Commercial Officer, David Cook said.
“Across the partnership we look forward to offering our fans some great benefits and incentives whilst providing a strong platform for Football Index to achieve their marketing objectives. As a club, we are delighted that we have been able to secure the biggest shirt sponsorship in our history and it shows Football Index’s commitment and belief in Nottingham Forest,” Cook added.
“We’re thrilled to have Football Index front and centre on the new Nottingham Forest kit – a club steeped in history with an expansive and proud fanbase. We’re very excited to see this partnership build awareness of the Football Index brand across an engaged football audience for 2019-20 season,” Neil Kelly, CEO of BetIndex Ltd (Football Index’s parent company) said.
“This landmark partnership marks a significant milestone in the brand’s journey and illustrates the ambitions we hold for the platform. We look forward to working with the team at Forest to deliver a successful sponsorship that truly benefits all stakeholders – from the fans to Football Index’s loyal customers.” Kelly added.
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