Gambling in the USA

Google Allows NJ iGaming Companies to Advertise Using Google Ads

Published

6 years ago

June 19, 2019

Niji Narayan

Google Allows NJ iGaming Companies to Advertise Using Google Ads

Reading Time: < 1 minute

Google has updated its Google Ads policy. The behemoth tech corporation will now allow sports betting companies in New Jersey to advertise using the Google Ads.

This decision is a complete reversal of a previous decision by the company to narrow down the presence of gaming apps in the Google Play Store. A number of high-level gaming executives especially in New Jersey have welcomed the new decision.

According to Yaniv Sherman, an 888 executive, the new Google Ads policy update would enable the company to have “a competitive edge, and it broadens the marketing pie for us to choose from.”

The new version of the Google Ads policy is very effective in helping its users to differentiate between regulated-market operators and unlicensed sites targeting users from other parts of the world.

“The Google ads policy on gambling and games will change in june 2019 to allow state-licensed gambling entities to promote sports betting content in new jersey, as part of a limited beta. After the update, advertisers who wish to promote online sports betting content in new jersey must submit a gambling certification request through the updated policy page,” reads a section of the update.”

Related Topics:

Up Next

NBA and NBPA partner with Highlight Games on first-ever NBA virtual sports betting game

Don't Miss

Newgioco Appoints Two Independent Directors to its Board

Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.