Mr Green Launches New Features to its Green Gaming Tool

Online gambling company Mr Green has added new features such as “behaviour interventions” and “individual real-time push notifications” to its Green Gaming tool. The new features are aiming to support a balanced gaming behaviour.

“Our goal is a long-term relationship with our customers. After two years with the Green Gaming predictive tool, we see that our satisfaction index constantly increases at the same time as smarter and individual responsible gaming measures have been introduced. Customer satisfaction drives loyalty which is the best currency to measure our success,” Patrick Jonker, CEO of Mr Green said.

The Green Gaming algorithm analyses the customer’s actual behaviour and combines the individual player data with their own perception of how they play. With true insight, the player can balance their own gambling habits. Mr Green, in turn, can customise offers and communication depending on the individual risk behaviour.