Norwich City Football Club Partners with Dafabet

Dafabet has entered into a deal with Norwich City Football Club and become the principal club partner and main shirt sponsor ahead of the club’s return to the Premier League.

Dafabet has a strong heritage within sports sponsorship, particularly within the Premier League and Scottish Premier League, having featured on the shirts of Sunderland, Burnley, Aston Villa and Fulham.

“This really is an exceptional deal for Norwich City Football Club. Not only is it the most lucrative partnership the Club has ever had by some way, this partnership alongside our commercial operation allows us to be materially more competitive as a self financed club. Something we are constantly striving to be in everything we do. Securing shirt sponsorships at this level is of vital importance and with Dafabet’s history and longevity in sports sponsorship, we have an excellent partner to join us on our journey. We are delighted to be partnered with a top class and respected brand, synonymous with football and sporting sponsorships,” Norwich City’s COO, Ben Kensell said.

“Everyone at Dafabet is delighted that we are now to be associated with Norwich City Football Club. We are proud of our past association with the Premier league, but we are even more proud to begin the new season with a partner steeped in history and tradition and a club that is highly respected for its sporting values. For us, this is the start of a very long relationship,” Dimitris Karatzas, Chief Executive of Dafabet said.

“From our initial meetings with the club the ambition they show is clear to see. They have a unique and fresh approach which is evident both on and off the pitch. We congratulate Norwich City on their return to the Premier League and look forward to working together and achieving common goals,” John Cruces, Head of Sponsorships at Dafabet said.

“Throughout our dealings with the team at Dafabet they’ve been nothing but professional, and a real pleasure to work with. We thank Dimitris, John and all the team for their brilliant support,” Ben Tunnell, Head of Commercial Development at Norwich City stated.