Liverpool FC Signs Deal with 1XBET

Liverpool FC, fresh from its European triumph, has signed a new partnership with international gaming and technology company 1XBET in a new multi-year partnership.

As per the deal, 1XBET will become the official global betting partner of LFC, enabling supporters to take advantage of exclusive offers and sporting entertainment.

1XBET will use this partnership to increase brand awareness within key global markets through stadium branding at Anfield and branding on Liverpool’s digital platforms, along with access to first-team players and club legends, to provide fans with additional ways to interact and engage with the world of football.

One of the most rapidly developing companies in the betting industry, 1XBET boasts the largest number of markets in pre-match and live betting odds, alongside online games such as live casino tables and virtual slot machines.

Billy Hogan, LFC’s managing director and chief commercial officer, said: “We are delighted to welcome 1XBET to Liverpool FC as our newest partner. I know that their games and special offers will appeal to our fans around the world and we look forward to seeing these as we go into the new 2019-20 season.”

Alex Sommers, 1XBET spokesman, said: “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fanbase. We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience.