Latest News
BtoBet to Unveil Major Upgrade in Terms of User Experience

BtoBet, the leading iGaming platform provider, is going to unveil a major upgrade in terms of user experience based on enhanced elements incorporated in its sports book platform. The upgrade will unlock and deliver unrestrained customisability for bookmakers, thus providing undeterred brand unicity in terms of UI and ultimately UX.
“This upgrade is a big step forward in terms of personalisation and brand differentiation for our partners, and it is easily understandable why this is so. The major platform providers deliver a streamlined and bland user experience to all of their partners. This should not be the case since the design and interface and thus the holistic UX itself should not be predefined but must be an asset that all operators need to make their own,” Alessandro Fried, CEO of BtoBet said.
Fried further stated that after analysing the current state of the industry BtoBet have unlocked the possibility for each bookmaker to create his own distinct player experience, by disconnecting the platform itself from the whole UX process, be it the design or the interface.
“Nowadays the reality is that the player is being provided with the core platform UX features and not the unique elements that should distinguish one brand from another. It is with this in mind that we have decided to make a clear and defined approach, where you have the role of the operator that is fundamental to deliver its own interface, and the way they want their brand to communicate with their players, whilst on the other hand there is BtoBet as the platform provider whose role is to provide the core technology required by licensees to manage their business,” Fried added.
-
Asia6 days ago
Tesla to showcase Model Y with NODWIN Gaming at the thrilling BGMS Season 4 Grand Finals
-
Compliance Updates6 days ago
SOFTSWISS Compliance Expert Shares Knowledge on AML in iGaming for Sumsub Academy
-
Africa6 days ago
Racing1 is exhibiting for the first time at the Grand Prix D’Afrique
-
Latest News6 days ago
Åland-Based Gaming Company Paf Becomes Main Partner of the Finnish Ski Association – One of the Most Significant Sponsorship Agreements in the Association’s History
-
Latest News6 days ago
Kaizen Gaming data – FC Barcelona the fan favourite to win the Champions League
-
Latest News6 days ago
Animo Studios debuts virtual hosts for live table games starting with Stake
-
Latest News6 days ago
Week 37/2025 slot games releases
-
Latest News6 days ago
Behind the surge in XRP, DL Mining brings new opportunities to get 0.1BTC or 2ETH with your XRP