Industry News
EFL Survey Reports 71% of its Fans are Comfortable with Gambling Sponsorships

The English Football League has conducted a survey among its fans and found that 46% of EFL supporters gambled online during the last 12 months and 71% believe gambling sponsorship in football is acceptable.
In terms of regularity of betting, 13% place a bet every week and 28% of them placed bets exclusively on Sky Bet, the EFL’s main sponsor. About 2% of fans had a bet every day.
Supporters aged over 65 had a higher likelihood of questioning the appropriateness of gambling partnerships.
EFL and Sky Bet have invested £1 million over a five-year period to educate clubs via responsible gambling campaign.
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