Industry News

EFL Survey Reports 71% of its Fans are Comfortable with Gambling Sponsorships

Published

6 years ago

July 15, 2019

Niji Narayan

EFL Survey Reports 71% of its Fans are Comfortable with Gambling Sponsorships

Photo Source: efl.com

Reading Time: < 1 minute

The English Football League has conducted a survey among its fans and found that 46% of EFL supporters gambled online during the last 12 months and 71% believe gambling sponsorship in football is acceptable.

In terms of regularity of betting, 13% place a bet every week and 28% of them placed bets exclusively on Sky Bet, the EFL’s main sponsor. About 2% of fans had a bet every day.

Supporters aged over 65 had a higher likelihood of questioning the appropriateness of gambling partnerships.

EFL and Sky Bet have invested £1 million over a five-year period to educate clubs via responsible gambling campaign.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.