Paddy Power Launches “Save Our Shirt” Campaign

Paddy Power has announced that its Huddersfield Town kit was just a hoax, releasing the real kits alongside a campaign aimed at shirt sponsors. The campaign which is titled as “Save Our Shirt” is calling on brands, including the fellow bookmakers, to stop sponsoring football shirts.

The intention of the hoax jersey was to shine a light on the issues around shirt sponsorships, with Paddy Power now completely removing their logo from “The Terriers” kit with the launch of the campaign.

“As a sponsor, we know our place, and it’s not on your shirt. So today we are calling on other sponsors to join the Save Our Shirt campaign, and give something back to the fans,” Victor Corcoran, MD of Paddy Power said.

Paddy Power has donated a part of their sponsorship to the Huddersfield Town Foundation and announced that they will be setting up an amnesty outside the John Smith’s Stadium on the first day of the season, where they will exchange 500 new kits for previous branded versions.

“Shirt sponsorship in football has gone too far. We accept that there is a role for sponsors around football, but the shirt should be sacred,” Corcoran added.