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Paddy Power Becomes Huddersfield Town’s Title Sponsor

George Miller

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Paddy Power Becomes Huddersfield Town’s Title Sponsor
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Huddersfield Town confirmed a new relationship with Paddy Power, who will become the Club’s title partner for the 2019/20 season.

Founded in Dublin in 1988, Paddy Power is one of the most popular bookmakers in the UK & Ireland, famed for their sports and novelty betting alongside entertaining punters with their social media, PR, and marketing.

The gambling and entertainment brand has a huge profile across the world, with an audience of well over 2 million people across Facebook and Twitter, but this deal is Paddy Power’s first ever front-of-shirt sponsorship in England!

Huddersfield Town Commercial Director Sean Jarvis commented: “I’m delighted to be able to announce our new title partnership with Paddy Power today.

“The front-of-shirt sponsorship is very important to the Club and it was vital that we stayed patient to get the right commercial deal. We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power.

“This represents the largest shirt sponsorship deal for Huddersfield Town outside the Premier League.

“The team at Paddy Power has already been fantastic to work with in the embryonic stages of our new partnership and I can’t wait to build on that working relationship as we move forward.”

Paddy Power’s Brand Marketing Director Michelle Spillane said: “We are excited to announce that we are Huddersfield Town’s shirt sponsor this season, our first foray into shirt sponsorship.

“They’re a club which, first and foremost, value their fans and know what it means to be a football supporter. We’re confident this deal will bring some bite and bark to The Terriers’ upcoming season.”

Town’s new home kit for the upcoming 2019/20 Championship season will be revealed on Wednesday 17 July 2019, with the first alternative kit following on Wednesday 24 July 2019 ahead of the pre-season game at Doncaster Rovers.

Industry News

Microgaming Signs Distribution Agreement with Neko Games

Niji Narayan

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Microgaming Signs Distribution Agreement with Neko Games
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Microgaming has signed an exclusive distribution agreement with game design and development studio, Neko Games.

The studio’s Super Showball video bingo game is live on Microgaming’s content aggregation platform from 26 May 2020, joining hundreds of new games being added throughout the year by the supplier’s diverse roster of exclusive independent studios and content partners.

“Video bingo games are particularly popular in LATAM, and the team at Neko Games have done a tremendous job with their debut title, Super Showball. We are pleased to welcome the studio to our content aggregation platform and look forward to working with them on further diversifying our portfolio for Microgaming customers worldwide,” Leon Thomas, Commercial Director of Microgaming, said.

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Eastern Europe

ORYX Gaming secures deal with Superbet in Romania

George Miller

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ORYX Gaming secures deal with Superbet in Romania
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ORYX Gaming, a Bragg Gaming Group company, has struck a distribution deal with leading Romanian operator Superbet.

The agreement will give Superbet access to ORYX’s RGS library including proprietary ORYX content and titles from partnered studios such as Gamomat, Kalamba Games, Golden Hero and Givme Games, as well as newly-added CandleBets.

Via a single integration, the operator will also gain full access to ORYX Hub’s extensive library of 8,000+ casino games from 80+ premium providers as well as proprietary marketing and player engagement tools, such as real-time in-game tournaments and leaderboards.

Superbet operates an extensive retail network in Romania and launched its online brand in 2016.

The deal will see ORYX further bolster its presence in Romania where its casino offering has been proven popular with players of its operator partners, including Stanleybet, NetBet, PublicWin, GameWorld and Unibet.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 16 major jurisdictions.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Going live with one of the most valuable operators in Romania is a strong statement for us and I am positive that this partnership will be very fruitful both in Romania and other markets that Superbet is planning to expand into.”

Adam Shaw, Online Managing Director of Superbet, said: “We want to provide our customers with the best casino experience through a variety of content. ORYX has a localised approach to games and a fantastic reputation for delivery of top quality games together with player engagement tools.

“We very much look forward to bringing the Superbet player base access to the wide range of content they offer, and we’re delighted to be working with them.”

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Industry News

OneTouch transports players to Neon 2077

George Miller

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OneTouch transports players to Neon 2077
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Mobile-first games developer unveils latest futuristic offering

Mobile-first games developer OneTouch is giving players a glimpse into the future with the launch of cyberpunk release Neon 2077.

Featuring out-of-this-world graphics, only those interested in transporting to a futuristic universe packed with new age themed symbols and a love of techno sound effects need apply.

This 5×1 horizontal reel offering challenges players to match the bonus symbols with any of the symbols above it, with blanks in the main reel also filled with the bonus symbol.

Bonus Reel symbols are also counted as game symbols and when combined offer the potential to win big, giving players several chances to make their future a winning one.

Ollie Castleman, Head of Marketing, OneTouch, said: “We are always looking to push the boundaries in slot innovation, and we have demonstrated that with Neon 2077.

“This latest game is sure to appeal both to traditional players who love the neon theme from a bygone era, as well as players who enjoy social gaming and highly evolved slots.”

OneTouch is rapidly becoming one of the most trusted and recognised suppliers across all major markets and has recently announced a number of high-profile operator deals.

Its full range of slots and classic table games can be played at www.onetouch.io.

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