LeoVegas Recruits Dersim Sylwan as its New CMO

Swedish online gambling operator LeoVegas has hired Dersim Sylwan as its new chief marketing officer.

Most recently, Sylwan served as the general manager of Kindred in Sweden. Prior to this, he was the head of Kindred’s Maria Casino brand. Before joining Kindred, Sylwan served in senior roles of leading companies such as Svenska Spel, bwin and Entraction.

“Dersim has been in various roles in igaming for over 11 years, so he has a deep and broad understanding [of the sector],” Hans Uhrus, communications manager of LeoVegas said.

Sylwan will succeed Petra Blixt, who has been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October last year. Blixt will continue as interim CMO until Sylwan officially joins the operator.