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Incentive Games completes intergration with SBTech

George Miller

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Incentive Games completes intergration with SBTech
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Gamification Specialists Incentive Games have completed their integration with leading sports betting and gaming technology provider SBTech further expanding their global reach.

The partnership sees SBTech’s own extensive, ever-growing operator network gaining far smoother and simpler access to a library of the industries most innovative customer acquisition and retention tools.

Incentive Games recently announced the addition of internationally renowned Gamification Expert and Author of “Actionable Gamification”, Yu-kai Chou to their Advisory team. The company has long followed Yu-kai’s work and plans to apply his considerable expertise, including his pioneering Octalysis framework, to their products.

Already rolled-out across Africa and releasing soon in the UK, Incentive Games’ Sports Tool for Acquisition and Retention or STAR Platform assists operators in driving traffic through the gamification of real-life sports and betting events that people are passionate about. They then upsell highly customised versions of their clients’ high-value products and services based on the user’s in-game choices and behaviour.

Incentive Games will be providing it’s products to both Premier Punt and 21Bet in the UK, both brands are on the SB Tech platform.

The new deal marks yet another leap in Incentive Games progress in rolling out their products with operators around the globe further solidifying their status as a leading name in the free-to-play games business.

John Gordon, CEO of Incentive Games, said: “We are delighted to announce this partnership and eagerly look forward to working closely with SBTech’s vast network of operators and associates in the future as we endeavour to revolutionise how the industry acquires, retains and monetises customers. This integration means we can supply our games to all of the SBTech brands within a matter of days, perfect timing with the new football season around the corner and NFL soon afterwards.”

 

About Incentive Games:
Incentive Games are a B2B games developer that specializes in building games that utilise the latest in gamification and human behavioural design to better enable their clients to acquire and retain customers and monetise their userbases. They do this by creating engaging games that people want to play based on real-life events that people are passionate about.
Incentive Games has over 12 games for their clients to choose from, check them out here: https://www.incentivegames.com/products

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888 Holdings Names Jonathan Mendelsohn as its New Chairman

Niji Narayan

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888 Holdings Names Jonathan Mendelsohn as its New Chairman
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Online gambling firm 888 Holdings has named British lobbyist Jonathan Mendelsohn as its next chairman, replacing former chief executive and current chair Brian Mattingley. Mendelsohn will take over the role after Mattingley’s departure at the next annual general meeting in May 2021.

The FTSE-250 firm appointed Mendelsohn as its non-executive director as well, 888 Holdings said, adding that he also joined the board’s remuneration and audit committee.

Mendelsohn is having more than 20 years of industry experience. He previously co-founded Oakvale Capital, which is a leading M&A and strategic advisory boutique focusing on the gaming, gambling and sports sectors.

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Scout Gaming Enters Distribution Agreement with BtoBet

Niji Narayan

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Scout Gaming Enters Distribution Agreement with BtoBet
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Scout Gaming has entered into a distribution agreement with platform provider BtoBet. The deal allows BtoBet to provide Scout Gaming’s full product offering to its vast network of operators.

“We are pleased to add another strong distribution platform to our already broad network of partners. We had a successful co-operation with BtoBet and looking forward to expand it,” Joakim Renman, CCO of Scout Gaming, said.

“We are happy to add the market leading DFS and fantasy sports supplier to our product portfolio of games. We are experiencing an increasing demand for additional sport content and believe that Scout Gaming’s product fits that need in a pleasant way,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

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Stakelogic Revamps its Super Stake Feature

Niji Narayan

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Stakelogic Revamps its Super Stake Feature
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Online slot developer Stakelogic has revamped its Super Stake feature for delivering more excitement and bigger wins to players.

The Mega Super Stake allows players to place a side bet and enable an additional feature that delivers an insanely high payout once in every 35 spins or so.

With the standard Super Stake feature, the side bet allows players to double their bet but with Mega Super Stake their original bet is multiplied by 2.5 for not just big but mega win potential. Both Super Stake and Mega Super Stake can be built into a single slot game.

“Super Stake has been an absolute game-changer for us and our players so we wanted to build on this and deliver even more entertainment. Mega Super Stake takes the big win anticipation and potential to the next level, allowing players to land massive wins at a regular hit rate from a relatively small stake,” Stephan van den Oetelaar, CEO of Stakelogic, said.

“Mega Super Stake will debut with our next release, Lion Gold, and will then be built into other games where our developers and mathematicians feel it will add the most value,” he added.

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