Gambling Advertising Spend in Germany Increases 300% in Last Five Years

Gambling advertising spends in Germany have increased by about 300% in the last five years.

According to the data obtained through a study by AdVision, a media observation firm, the German advertising spending stood at €401m in the past 12 months ending May 2019.

The highest increase in gambling advertising is seen in online casinos sector. Twenty percent of the spend on gambling adverts was on promoting sports betting, while 25% went to promoting other gambling products.

An average of 64 different companies are promoting their gambling products each month. The number is about 35% higher than the number of companies promoting gambling products a year ago. Eighty percent of gambling advertising spending was on Television.

In March, Media Authority of Hamburg Schleswig-Holstein issued a notice prohibiting TV and radio stations from airing gambling advertisements.

Recently, Paypal revised its terms of use in Germany. Online gambling operators are prohibited from using Paypal’s online gambling platform to process payments for gambling products which are not legal in the jurisdiction in which they are being used.