Latest News
1xBet puts faith in affiliates and new generations as sports betting surges
With industry experts estimating the total market for sports betting will exceed 155 billion by 2024, 1xBet examines the growing fashion for exotic betting tendencies, working responsibly with a new generation of players and why there’s never been a better time to be affiliated with their brand…
A recent report from Radiant Insights diagnosing the progression of the global sports betting market up to 2022 has highlighted a CAGR of 8.62% signifying the sector as one of the most promising and developing in the world. 1xBet, the international online sports betting odds provider and proud Official Betting Partner of FC Barcelona, Official Global Betting Partner of Liverpool Football Club and Official Global Partner of Chelsea Football Club, believes this new data alongside its own recent partnerships and focus on contemporary player habits positions the company and its affiliates in a ‘mutually beneficial’ position going into 2020.
“For us, the sports betting market is an opportunity to change people’s lives for the better,” explained the 1xBet team. “We give them new opportunities and are encouraged and delighted by the success stories that we see in multiple regions. At 1xBet, we are doing our best to increase our presence in various markets by offering numerous promotions so that players get to know and appreciate us. With these new promos and our recent partnerships, we aim to prioritise the creation of a healthy new betting culture in each of the more than 50 countries in which we operate. We at 1xBet, like all sports fans, want to enjoy honest sporting events that have 100% effort by all participants.”
The brand will be building its sports betting scope this year at a series of industry events including Lisbon Affiliate Conference, ICE Africa and G2E Las Vegas, all of which the team believes highlights the brand’s propensity for being on trend wherever they work. They continued: “In this day and age, it’s important to provide clients with not only the widest selection of betting markets but also a vast array of betting options on each event. Clients are discerning and rightly so. Other trends to accommodate include the ever-increasing mobile market, the growing popularity of e-sports betting, the surge of cryptocurrency usage as a payment method and the demand for exotic bets on areas beyond sports, such as show business or politics. We can proudly say that we strive to anticipate developments in these trends on all continents in which we work.”
“We try to pay attention to all markets – and this is not an exaggeration, but a reality. 1xBet has expansion plans worldwide and we are trying to systematically increase our presence across all continents. We constantly ensure that not only the players but also our partners are fully satisfied with the cooperation of our brand. To do this, we have continually invested in our affiliate program, under which registered participants can, on extremely favourable terms for themselves, receive a constant flow of profits. You can join the program and start making money with 1xBet via our website or meet with our teams and learn more at G2E, ICE Africa and LiAC in the coming months.”
With new developments and advances in technology fuelling a surge of popularity among younger players for virtual, mobile and beyond, 1xBet is embracing this by further developing its focus on new generations and their habits. “In 2019, people want fresh concepts everywhere – including in betting,” they said. “We try to satisfy this demand by offering our customers several virtual products which are created by the world’s best developers. These fantastic offerings, such as our industry first development Multi-LIVE, have come about as a result of the requests of 1xBet users. Multi-LIVE allows you to add online events to your own page, place bets on them at the same time and monitor the progress of events in real-time. We also have our mobile application, which users can use to easily place bets 24/7 from any device. To supplement this, our support service can be contacted by multiple modern options which include online chat and various chatbots in instant messengers.”
1xBet believes the popularity of sports betting and esports with the younger 21+ and millennial market will continue to drive a desire for the cutting-edge and ‘the next new thing’ mentality going forward, something which the brand believes is a huge positive for the industry, not something to be feared. “We are committed to working with a new generation of players. However, first of all, it is important for us to ensure that players place bets on sports only from a certain age allowed by the law.
“We are also aware that the new generation is very demanding in terms of cutting-edge technologies. As a result, we try to constantly remain up to date and thus make the betting process as easy and convenient as possible. The modern interface of our website, multi-live bets, mobile applications and 24/7 support in instant messengers are some of the technologies introduced. All this is done so that modern and progressive young people can fully enjoy the 1xBet betting process.”
Industry News
MiFinity to Showcase Innovative iFrame at SiGMA 2024
MiFinity, a leading global payment services provider, is excited to announce its participation at SiGMA 2024, held in Malta from 12 to 14 November. Visitors can find MiFinity at Stand 2012, where the team will be showcasing its award winning PayAnyBank service, and the latest version of the MiFinity iFrame and demonstrating how it helps iGaming operators acquire and retain players with a seamless, flexible payment experience.
Paul Kavanagh, CEO of MiFinity, commented: “SiGMA is a fantastic opportunity for us to showcase our latest developments and engage directly with the iGaming community. The MiFinity iFrame is a game-changer for operators looking to streamline their payment processes and enhance the player experience. We look forward to demonstrating its capabilities and connecting with both existing and prospective partners.”
MiFinity’s Business Development and Account Management teams will be on-site to discuss the new iFrame features in-depth and highlight how MiFinity can optimise payments for iGaming operators. They will also be showcasing MiFinity’s innovative suite of payment solutions developed specifically for the iGaming sector, including MiFinity PayAnyBank — a powerful tool that enables operators to send payouts directly to players’ bank accounts in multiple countries and currencies, enhancing the user experience with faster, more localised transactions and reduced FX fees.
The MiFinity Affiliates team will also be available to explain the benefits of MiFinity’s affiliate program, which offers some of the highest commissions in the industry and unique promotional opportunities via the MiFinity Bonus website.
Meet the MiFinity team at Stand 2012 at SiGMA 2024 to learn more about the company’s solutions and how they are transforming the iGaming payment landscape. Pre-book a meeting with the MiFinity team or drop by the stand during the event to explore how MiFinity can support your business.
Book a meeting here > outlook.office365.com/book/[email protected]/
Latest News
ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
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