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1xBet puts faith in affiliates and new generations as sports betting surges
With industry experts estimating the total market for sports betting will exceed 155 billion by 2024, 1xBet examines the growing fashion for exotic betting tendencies, working responsibly with a new generation of players and why there’s never been a better time to be affiliated with their brand…
A recent report from Radiant Insights diagnosing the progression of the global sports betting market up to 2022 has highlighted a CAGR of 8.62% signifying the sector as one of the most promising and developing in the world. 1xBet, the international online sports betting odds provider and proud Official Betting Partner of FC Barcelona, Official Global Betting Partner of Liverpool Football Club and Official Global Partner of Chelsea Football Club, believes this new data alongside its own recent partnerships and focus on contemporary player habits positions the company and its affiliates in a ‘mutually beneficial’ position going into 2020.
“For us, the sports betting market is an opportunity to change people’s lives for the better,” explained the 1xBet team. “We give them new opportunities and are encouraged and delighted by the success stories that we see in multiple regions. At 1xBet, we are doing our best to increase our presence in various markets by offering numerous promotions so that players get to know and appreciate us. With these new promos and our recent partnerships, we aim to prioritise the creation of a healthy new betting culture in each of the more than 50 countries in which we operate. We at 1xBet, like all sports fans, want to enjoy honest sporting events that have 100% effort by all participants.”
The brand will be building its sports betting scope this year at a series of industry events including Lisbon Affiliate Conference, ICE Africa and G2E Las Vegas, all of which the team believes highlights the brand’s propensity for being on trend wherever they work. They continued: “In this day and age, it’s important to provide clients with not only the widest selection of betting markets but also a vast array of betting options on each event. Clients are discerning and rightly so. Other trends to accommodate include the ever-increasing mobile market, the growing popularity of e-sports betting, the surge of cryptocurrency usage as a payment method and the demand for exotic bets on areas beyond sports, such as show business or politics. We can proudly say that we strive to anticipate developments in these trends on all continents in which we work.”
“We try to pay attention to all markets – and this is not an exaggeration, but a reality. 1xBet has expansion plans worldwide and we are trying to systematically increase our presence across all continents. We constantly ensure that not only the players but also our partners are fully satisfied with the cooperation of our brand. To do this, we have continually invested in our affiliate program, under which registered participants can, on extremely favourable terms for themselves, receive a constant flow of profits. You can join the program and start making money with 1xBet via our website or meet with our teams and learn more at G2E, ICE Africa and LiAC in the coming months.”
With new developments and advances in technology fuelling a surge of popularity among younger players for virtual, mobile and beyond, 1xBet is embracing this by further developing its focus on new generations and their habits. “In 2019, people want fresh concepts everywhere – including in betting,” they said. “We try to satisfy this demand by offering our customers several virtual products which are created by the world’s best developers. These fantastic offerings, such as our industry first development Multi-LIVE, have come about as a result of the requests of 1xBet users. Multi-LIVE allows you to add online events to your own page, place bets on them at the same time and monitor the progress of events in real-time. We also have our mobile application, which users can use to easily place bets 24/7 from any device. To supplement this, our support service can be contacted by multiple modern options which include online chat and various chatbots in instant messengers.”
1xBet believes the popularity of sports betting and esports with the younger 21+ and millennial market will continue to drive a desire for the cutting-edge and ‘the next new thing’ mentality going forward, something which the brand believes is a huge positive for the industry, not something to be feared. “We are committed to working with a new generation of players. However, first of all, it is important for us to ensure that players place bets on sports only from a certain age allowed by the law.
“We are also aware that the new generation is very demanding in terms of cutting-edge technologies. As a result, we try to constantly remain up to date and thus make the betting process as easy and convenient as possible. The modern interface of our website, multi-live bets, mobile applications and 24/7 support in instant messengers are some of the technologies introduced. All this is done so that modern and progressive young people can fully enjoy the 1xBet betting process.”
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Saroca Unveils the Transformational Leadership Program for 2025
Saroca Reimagines Leadership Development for the Gaming Industry
Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.
The Legacy of LeadHERship
The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.
Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.
Leadership Development: A Game-Changer for Gaming
In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.
“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”
Transformational Leadership Program Highlights
The program builds on the proven curriculum of its predecessor, featuring:
- Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
- Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
- Community and Growth Tracking: Strengthening connections and measuring individual progress.
Registration Now Open
The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].
About Saroca
Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.
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Play’n GO announces partnership with Austrian state lottery operator Win2Day
Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Austrian state lottery operator Win2Day.
This partnership sees legendary titles from the Swedish-founded gaming giant, such as Reactoonz, Rise of Olympus, and Rich Wilde and the Tome of Madness live on Win2Day’s platform for players to enjoy.
As of November 2024, Play’n GO offers a portfolio of over 350 premium titles in over 30 jurisdictions worldwide.
Tove Aldefors, Head of Regional Sales Central and Western Europe at Play’n GO, said “It’s exciting to launch our games with the Austrian state lottery, and Win2Day are the perfect partner for our brand. They share our beliefs about a regulated, sustainable, player entertainment-led industry. We’re looking forward to many years of success working together.”
Georg Wawer, Managing Director win2day, added “We are the only licensed operator in Austria. Therefore our objective is to provide all major igaming operators on our platform. Play’n GO is one of the international powerhouses and therefore we are delighted to be able to offer their content on our platform. We view Play’n GO as a competent and responsible partner for win2day and we’re confident this partnership will prove fruitful.”
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Week 47/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Introducing Magawa vs Mines, the debut game from Slammer Studios – a fresh new player in the industry. With the launch of this vibrant 7×7 slot, the studio is kicking things off in style. Inspired by the legendary Magawa, a rat whose life-saving landmine detection skills have earned worldwide acclaim, this game pays tribute to this incredible hero. With Magawa vs Mines, players get to honour the courage of an extraordinary rat, reliving his daring missions through high-energy gameplay.
Spinomenal has added Zeus Unchained Hold & Hit to its marvellous Mythology series. Zeus Unchained Hold & Hit presents a grid framework of 5×3 and is set at 25 fixed lines. Once the action is underway, players join Zeus, the ancient Greek god of sky and thunder for a battle on the reels. A powerful soundtrack heightens the anticipation as players look for Wild symbols on screen.
Betsoft Gaming brings players to the heights of Mount Olympus with Coins of Zeus – Hold & WinTM, an engaging video slot with a 3×3 grid and 5 paylines set in a stunning Ancient Greek theme. From immersive visuals to thrilling gameplay features, Coins of Zeus – Hold & WinTM brings mythology to life, delivering divine entertainment and win potential.
BGaming is helping players hunt for ancient treasures in its latest release Catdiana. Boasting two purr-fect bonus games, the gameplay is further enhanced through cat-themed scatters, coveted coins and high-value gem symbols. The 5×3 reel action unfolds deep within a mystical cat temple where Catdiana goes on the prowl, performing as a wild to guide players to hidden treasures and big wins.
Tom Horn Gaming, a leading igaming software supplier, has unveiled its latest game, Wild Snowfakes, just in time for the winter season. A winter-themed slot transports players to a serene snowy wonderland filled with excitement and rewards. This medium-to-high variance game is played across a 5×3 gaming grid, populated with frosty fruit symbols and snowflakes, which act as wilds.
Evoplay, the award-winning game development studio, has revealed its latest immersive slot, Dolce Dreams, offering a sweet twist on the classic Italian café culture, with the experience designed for high engagement and substantial win potential. Set against the backdrop of a charming streetside cafe, Dolce Dreams features stacked Wilds in the form of waffle ice creams, which substitute for other symbols to maximise winning combinations.
Relax Gaming is taking players on an exhilarating snowy adventure with the launch of Winter Champions, a sports-themed slot that propels players through the mountain tops in pursuit of golden victories. At the heart of Winter Champions is the innovative Sliding Respins mechanic, ensuring the reels remain active as long as winning combinations continue to land, adding a layer of non-stop excitement to the gameplay.
Nolimit City is serving up a twisted carnival treat in Munchies. Step into the fair grounds as Nolimit’s latest Labs game released following the release of Outsourced: Slash Game. As a Labs title, expect a fresh and experimental spin on the classic Nolimit style. In the heart of the carnival tents lies a curious attraction: Fluffers—a cute, cuddly, but oh-so-smelly creature that’s causing quite the commotion among visitors. Some may say it’s the attraction of the year!
Thunderkick has unveiled Split Happens, the latest addition to its product portfolio that combines a quirky bowling theme with Walking Wilds and respins to provide a unique and compelling gaming experience. The action takes place across a classic 5×3 grid, where winning combinations can be formed both ways to help unlock 3,000x maximum wins.
Amusnet has released its latest video slot, 10 Bulky Fruits. It is not an ordinary fruit slot but a dazzling, energetic and exciting game. This is a 5-reel, 10-fixed paylines video slot that offers vivid gameplay, epic sound effects and a variety of features. Keep an eye out for the Clover Wild Symbol and its great rewards – it appears on the 2nd, 3rd, and 4th reel. The Star and the Dollar are the shiny Scatter symbols boosting the winnings.
It’s beginning to look a lot like Christmas, and Booming Games are getting in the spirit early with the November arrival of their fresh, festive game, Holly Jolly Bonanza 2. ‘Tis the season for snowy slots, and just like Santa Claus himself, Holly Jolly Bonanza 2 delivers in style. This sparkling sequel is a sure-fire Christmas classic, a 5×6 game with cascading reels, introducing new features to the festive game.
How deep do you dare to descend in Yellow Slotmarine by Twin Win Games – the exciting new slot where cash prizes can be accumulated and collected on any base game spin, but three bomb symbols are always lurking to potentially blow players out of the water. Utilising just three reels and one row of symbols, Yellow Slotmarine introduces a completely new mechanic where every character that lands contributes towards a specific cash pot.
Gaming Corps is proud to announce the release of Wet and Wild Beavers. This charming new slot game also marks the debut of the exciting new A-MAZE-CADES™ mechanic. This playful adventure takes players down to the river, where a team of ingenious beavers plot their daring escape by the riverbank. Follow Red Rocket, Old Blue and Yella Fella as they utilise a series of creative bonus features to escape the dam and get their hands on wins of up to 10,000x the player’s stake.
Explore a prosperous underwater world and harness the power of the formidable Greek God of the Sea Poseidon in Stakelogic’s latest release, Trident of Legends. This enchanting aquatic adventure invites players to tap into the awe-inspiring power of the mythical Poseidon as they embark on a quest for fortune. With Poseidon’s legendary Trident in hand, players can trigger enticing bonuses while playing for wins of up to 10,000x their stake.
Play’n GO invites players to join the Wilde family in Wildest Gambit, a globe-trotting 5×3 slot that combines adventure, mystery, and massive win potential with an x20,000 Multiplier. Wildest Gambit unites the legendary Wilde family – Rich, Cat, and Uncle Gerard – in an epic journey across four unique destinations. From the golden sands of Egypt to the dense jungles of South America, players will experience a dynamic blend of Expanding, Sticky, and Multiplier Wilds.
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