Connect with us
SIS

Latest News

Sportradar white paper explores monetisation of OTT and data

Vlad Poptamas

Published

on

Reading Time: < 1 minute

 

Sportradar, the leading provider of sports data intelligence, has launched the first in a series of white papers designed to inform sports rights holders and content owners on how they can successfully leverage and monetise their digital ecosystem.

With the rise of video and the ever-increasing use of multiple devices, The Monetisation of OTT and Data highlights the importance of providing data-driven quality content to engage with sports fans and enhance the user experience as well as how insights can ensure rights holders make informed decisions.

Featuring comment and analysis from industry-leading figures and organisations, the paper explores relationship building to offer personalised experiences, the different options for monetisation and how data is the key element that underpins any successful strategy.

Other key takeaway points include:

–          The importance of establishing data-based streaming strategies to tell stories to fans or find the right formula for monetisation based on the various options available.

–          The need to understand fans and their consumption habits in order to serve them with the right content, on the right platform, at the right time using data-driven insights.

–          How to continuously analyse and optimise multiple revenue streams to unlock the full potential of the digital ecosystem.

Felix Blank, Director of Digital Platforms at Sportradar, said: “This is the first in a series of white papers that we will publish to help sports rights holders ensure they maximise user engagement and unlock the full commercial potential with their OTT offering.

“We want to help establish an evidence and data-based streaming strategy to tell stories to fans who can engage on the various different platforms and devices now at their disposal.”

Advertisement
NSoft at ICE2020

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.