iGaming motivators: a case study with gamification

Different players have individual motives that make them play, but do they have something in common? Of course, they have. It can be classified in one way or another, we tried to identify the most common types of motivators.

Winning 

One of the basic needs of every person is to win. And everyone wants to win by some miracle than by hard work. Therefore, when it comes to iGaming, so it would make sense that winning is a big motivator. However, in study after study and survey after survey, the chances of a big win are not the main driving force for the players. Instead, this factor tends to be the second or third most important issue for the majority of people. But what is higher?

Entertainment

Some people can’t understand what would motivate someone to want to play at a casino for fun because they feel it is a waste of money. However, there are some individuals who play slots or table games with low buy-in. They spend money without any expectation of a return and solely for entertainment value, any winnings on top of this are considered a bonus. 

The main reason for them to play is to have an exciting gaming experience. For a casino, one way to ensure this is to come up with a large number of various proposals. 

For example, Bootlegger has a wide selection of the most popular online games from well-known providers — NetEnt, BetSoft, Evolution, Microgaming — for the enjoyment of all guests. There are new high-tech offers mixed in with casino classics there, so anyone can choose a preferred one from a variety of classic and video slots, live games, table games, video poker and jackpot games. Each player can choose by the name of their prefered game or by category. 

Loyalty programs

Another way to engage players to the casino is a special program for loyal clients. There are some reasons for this: to thank the player for his/her constancy, to make the player feel the importance and to offer him/her individual approach in order to get the most out of the game at the casino and to discover more. 

One of the most popular loyalty programs is based on the calculation of complimentary points. Every player earns complimentary points by playing slots at the casino. Each bet increases its amount, points can be exchanged for real money. The more points a player earns, the higher his status is and the exchange rate will be. There are 6 stages of the VIP Program at Bootlegger: Bartender, Tester, Sommelier, Cavist, Collector, Bootlegger with a growing number of privileges.

The casino also offers bonuses that motivate online players and they return to these websites again and again to get more bonuses and in the hope of becoming richer. Players continue to make more money and the gambling houses earn trust and loyalty in the process.

The most known bonus is a welcome bonus. This is a regular promotion for newcomers, almost every casino offers it on different conditions. At Bootlegger, this is a 100% welcome bonus up to 500 EUR/USD on deposit and a chance to get 100 free spins. 

Another way to reward a player is to offer him/her unique bonuses which are specific for this casino. An excellent example of creating the unique bonus is the Journey program at Bootlegger, developed using the modern gamification techniques.     

Case study:  BOSS. Gaming Platform for Bootlegger

BOSS. Gaming Platform has shown an innovative approach in creating a  bonus system for its Bootlegger project. The company has created a unique bonus system with great motivation for players to make more deposits and do more actions on the website. The logic of the system was created in order to change the usual system of bonuses and motivate players to make them more passionate about the game.

A galaxy of the most delicious and best-flavoured alcoholic drinks was created at Bootlegger. 

The journey begins on Earth that consists of six continents and the player can explore all the traditional and unique drinks on each. The website will guide you from one country to another and give you trophies for completing each task.

The player receives a trophy for his/her actions (registration, depositing, etc.) and unlocks locations with various bottles of alcohol. Information about new unlocks will be displayed in the main menu next to the Journey item. Passive actions such as a player’s birthday, a year at the website etc. are also included in the bonus system. Complete the map step by step and get a classic drink of the country and additional bonuses. All progress appears on Progress Bar. 

When all countries on the continent are completed you will receive a bonus. All your trophies are stored in the cellar. You can check the bottles and see which continents they are from any time during the game. After completing all 139 tasks and receiving all the bottles, the player will be rewarded with an extra bonus. 

So, Journey is a really exciting quest that gives additional motivation to players and provides them with interesting facts about local alcohol culture in each country. Extra bonuses are also a good implementation in this unique promotion.