PlayOJO Launches Thumbs Up Campaign in Sweden

Online casino operator PlayOJO has launched its Thumbs Up marketing campaign focusing on responsible gambling in Sweden.

PlayOJO is proceeding with what it calls “a massive new TV, radio and digital advertising campaign,” as strives to make players aware of the tools it offers to help them continue to play responsibly.

The advert will be broadcast across the biggest television channels in Sweden, including TV3, TV6, Kanal 5, but not between the hours of 4 pm and 9 pm to mitigate the risk of underage players seeing the commercial. The campaign will also feature on national radio stations and online.

“PlayOJO is the fair casino where players are put first, and we wanted to reflect this in our latest advertising campaign in Sweden. The ads really drive home the controls we have in place to ensure that players are properly protected and the tools we give them to continue to play responsibly,” Peter Bennett, head of brand marketing at PlayOJO said.

“As per our earlier decision to only advertise on TV in post peak periods, our latest campaign will not be broadcast between 4 pm and 9 pm each day, making PlayOJO the only online casino in Sweden to focus on responsible gambling in all its advertising and stop advertising on TV before 9 pm. We believe our Thumbs Up campaign will help further establish PlayOJO as a leading online casino destination in Sweden and the only truly fair place to play,” Peter Bennett added.