Betfred Partners with KYC Technology Provider HooYu

Bookmaker Betfred has partnered with KYC technology provider HooYu after a review following the new age verification requirements from the UK Gambling Commission.

Betfred already had strong KYC measures but they partnered with HooYu to optimise their sign-up and KYC processes and provide a seamless customer journey.

“HooYu has not only complied with all the requirements from the UK Gambling Commission they have created the best possible KYC process when customer documentation verification is required,” David de la Yesa, Director of Payments and Fraud at Betfred said.

“HooYu Identify enables Betfred to comply with the new Gambling Commission age verification requirements whilst minimising the impact to customer acquisition and maximising customer sign-up,” David Pope, Marketing Director at HooYu said.