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Betfred Partners with KYC Technology Provider HooYu

Published

5 years ago

September 6, 2019

Niji Narayan

Betfred Partners with KYC Technology Provider HooYu

Reading Time: < 1 minute

Bookmaker Betfred has partnered with KYC technology provider HooYu after a review following the new age verification requirements from the UK Gambling Commission.

Betfred already had strong KYC measures but they partnered with HooYu to optimise their sign-up and KYC processes and provide a seamless customer journey.

“HooYu has not only complied with all the requirements from the UK Gambling Commission they have created the best possible KYC process when customer documentation verification is required,” David de la Yesa, Director of Payments and Fraud at Betfred said.

“HooYu Identify enables Betfred to comply with the new Gambling Commission age verification requirements whilst minimising the impact to customer acquisition and maximising customer sign-up,” David Pope, Marketing Director at HooYu said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.