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NetEnt acquired casino software provider Red Tiger Gaming

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NetEnt intends to accelerate payment of earn-out consideration for Red Tiger through a directed issue of new shares
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NetEnt has announced plans to acquire online slot provider Red Tiger Gaming Limited (“Red Tiger”) in a deal with an initial purchase price estimated at £200 million, with the possibility of an additional £23 million to be added in 2022 depending on Red Tiger’s future financial performance.

NetEnt was founded in 1996. Today it’s without a doubt the leader in the gaming industry, serving the world’s best online casinos with impressive games.

They have headquarters in Malta, Stockholm, Kiev, Gibraltar, New Jersey, Krakow and Gothenburg, with over 1,000 employees. The company is listed on the NASDAQ Stockholm exchange and are steadily growing every day. Players value Netent games for different reasons. Mostly because they have released more than 200 Games, most of which have amazing graphics and sounds – with licensed branded titles such as The Invisible Man™ and most recently Planet of The Apes™. Some of their latest released slots include The WishMaster™, Grand Spinn Superpot™, Mercy of the Gods™ and many more which you can find the reviews on CasinoRange NetEnt section.

Red Tiger Gaming

On the other hand, Red Tiger Gaming is a smaller company founded in 2014. They managed to grow to a well-known slot’s provider over the last few years. Their operations are based in Malta, Isle of Man and Bulgaria, with about 170 employees. They have been expanding for the last few years, expecting to net over £18 million in earnings before interest, taxes, depreciation and amortization (EBITDA) for the year 2019.

The Acquisition

Red Tiger Gaming has been valued at around £223 million in total. The initial purchase consideration is set at £197 million with an additional £23 million to follow up in 2022 on an earn-out basis. It will be very interesting to see how the expected synergies will pan out over the next two years and how this acquisition will benefit NetEnt and its loyal customer base. So far, it’s unknown if the Red Tiger Gaming slots will be rebranded with the NetEnt logo or will they continue to operate as a separate company.

What the officials say

NetEnt’s Chief Executive, Therese Hilman, has commented on the deal and the expected synergies, stating: “I am very pleased to welcome Red Tiger into the NetEnt Group, the acquisition combines two of the leading and most innovative companies in the online gaming industry.” At the same time, Red Tiger’s chief executive also expressed: “This is an exciting new stage of the Red Tiger story, and we are delighted to become part of the NetEnt group. Accessing NetEnt’s unparalleled distribution network and geographic footprint will unlock new opportunities for Red Tiger and will further accelerate our growth.”

All that remains is to see how the acquisition will go and what novelties we can expect from the two companies in the near future.

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Industry News

Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising

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The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.

Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.

By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.

Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.

Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.

With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.

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Compliance Updates

UKGC: Market impact data on gambling behaviour – operator data to Oct 2024

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UKGC: Market impact data on gambling behaviour - operator data to Oct 2024
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The Gambling Commission has published further data on the gambling industry in Great Britain.

This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.

Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.

This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.

The latest operator data shows:

  • online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
  • real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
  • slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
  • the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
  • LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
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Industry News

Petra Maria Poola Joins Xace as Group Commercial Director

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Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.

Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.

In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.

“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.

Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”

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