Conferences in Europe
Ivan Liashenko (Chief Marketing Officer at Parimatch) among the speakers at European Gaming Congress 2019 Milan
The Chief Marketing Officer of Parimatch to join marketing related panel discussion at European Gaming Congress 2019 Milan.
There is less than one month left until the European Gaming Congress (EGC) which takes place on the 8th of November at Radisson Blu Hotel Milan, opens its doors and the organizers are happy to announce that in 2019 even more insights will be shared from the operator’s side.
You can register here or view the agenda here!
Operators often find themselves burning money when it comes to running their marketing campaigns and when it comes to regulated markets, it is certainly a difficult task in creating the compliant advert.
Some of the operators have managed to perfect these techniques and among them is the international betting company Parimatch.
Parimatch will be represented by Ivan Liashenko, Chief Marketing Officer at Parimatch, in the “Marketing for Operators in Regulated Markets” panel discussion.
Responsible for marketing: marketing strategy, advertising, digital marketing, TV, OOH, new traffic sources, SEO, ASO, affiliate program, marketing analytics and tracking, market research, customer research, brand management, creative activations, sponsorship, and promotions.
Ivan started his career at Parimatch as an operator of the Payment Department and quickly became a supervisor, and then – the Deputy Head of the Payment Department. After 2 years in the Payment Department, Ivan shifted to the position of Product Manager in the Marketing Department. A year later, began to lead the development of client interfaces. It did not take long till he started to lead the product. Since August 2019, Ivan is the CMO at the Parimatch holding.
Under his guidance, the mobile applications of Parimatch were launched, the mobile website version was redone and a new desktop version for migration was developed. The share of new channels increased from 7% to 65%. A completely new responsive website was launched on the new platform. The Product Department was built from scratch and new approaches to product development were introduced. Regular customer research and usability testing were introduced.
Before Parimatch, Ivan worked in a bank and his area of expertise is focused on digital products and digital marketing.
Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in Europe via the EGC platform every year.
Browse the official event website here: www.europeangamingcongress.com
Conferences in Europe
Aviatrix approved for Sweden take-off
Award-winning crash game Aviatrix has been certified and licensed in Sweden, as it continues its tour of major, regulated European jurisdictions.
As well as being certified, Aviatrix has been granted a B2B licence from the Swedish regulator Spelinspektionen, meaning it can now provide the game to licensed operators in the country.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We’ve been busy over the last few months gaining the relevant licences and certifications to bring Aviatrix to regulated markets across Europe. Sweden was always a high priority. We know players there appreciate games that provide something a little different, and we’re always looking to innovate. We can’t wait to see players in the country enjoying Aviatrix.”
During Q2 2024, Swedish online gaming revenues reached almost 400 million euros, the highest quarter since records began. The market has quickly become one of the most appealing in Europe.
Operators in Sweden looking to find an edge will now be able to turn to Aviatrix, a unique product that combines a traditional crash game with innovative NFT mechanics.
Conferences in Europe
Head of Communications Eugene Ravdin to represent MightyTips at SiGMA Europe
MightyTips’ Head of Communications and Marketing, Eugene Ravdin, will be heading to Malta in mid-November to participate in four panels at the SiGMA Europe.
He will speak on a “Metaverse and gaming elements entering the world of traditional sports” panel on November 12th before moderating discussions on “Betting on Influence: How Social Media Stars Are Shaking Up the Game” and “Promoting responsible gaming through affiliate channels” the following day. The former UEFA.com editor will then host a “Community Casting and Esports 2.0” panel on November 14th.
“Four panels in three days will be intense but it is also a great chance to meet new people, broaden your outlook, and represent our company as a competent and trustworthy partner,” Eugene Ravdin said. “So I’m looking forward to attending SIGMA Europe. It’s an absolutely crucial event for our industry and one of those unmissable weeks of the year.”
About the panels
Ravdin’s first assignment will see him join a panel of experts at the AIBC Stage to speak on the subject of “Metaverse and gaming elements entering the world of traditional sports”. He will be joined by Dean Akinjobi (Football Media), Richard Bron (Concorde Media), and Tom Vechy Vecsernyes (Seyu Solutions).
The panel will be moderated by Blocksport AG’s COO Samir Ceric and will focus on how traditional sports such as football are undergoing a digital revolution and are being impacted by the latest cutting-edge technology.
The following day, Eugene Ravdin will move from speaker to moderator as he chairs two panels at the SIGMA Stage. The first one is “Betting on Influence: How Social Media Stars Are Shaking Up the Game” featuring Jon Vlogs (Jon Bet), Raquel “Freestyle” Benetti (ALOB Sports), and Seif El Hakim (The Alpha Movement).
This panel will ponder how influencers are reshaping the communication strategies of betting companies, positioning themselves as pivotal figures in engaging and expanding audiences.
Another panel is “Promoting responsible gaming through affiliate channels”. It will feature Jekaterina Dubnicka (Slotsjudge), Vasilii Gamov (PeakyAds), and Alessandro Gherardi (Fomento Agency).
This panel will ruminate on the subject of how affiliates can find ways to promote responsible gaming by utilising a variety of actionable approaches and techniques.
On November 14th, the MightyTips Head of Communications and Marketing will be back on the SIGMA Stage to moderate a panel on the subject of “Community Casting and eSports 2.0”. Joining him will be Daniel Finkler (Berlin International Gaming), Chris Cachia (Bloxx Bureau), and Kersten James Chircop (GMR).
Conferences in Europe
Salsa to showcase its LatAm gateway credentials at SiGMA Europe
Salsa Technology will attend SiGMA Europe, taking place from 12th to 14th November in Valletta, Malta, with the aim of establishing and strengthening partnerships with game providers expanding into the Latin American market. Representing the company at the event will be Head of Marketing & Sales, Eliane Nunes, and Operations & Support Manager, Cathiussa Canez.
Salsa Technology’s content aggregator, Salsa Gator, has positioned itself as a strategic bridge for providers seeking to replicate their success from other regulated markets in Brazil and other LatAm countries, such as Peru. With a specially curated content portfolio tailored for local players and features designed to simplify operations for local operators, the aggregator provides access to a library of over 19,000 certified games from top studios. Each is aligned with the regulatory requirements of the region, all through a single integration.
Expanding into Latin America, however, brings challenges that go beyond simple content translation. The region, much like Brazil, stands out for its cultural diversity and nuances that demand a personalised approach.
Eliane Nunes, Salsa Technology’s Head of Marketing & Sales, commented: “Simply reskinning games doesn’t work here. It’s essential for providers to adapt their offerings so content resonates with the local audience. Salsa offers far more than just a content distribution platform; we are a strategic partner focused on maximising operational impact in Latin America, building a solid connection between providers and operators.”
In addition to the advantages that Salsa Gator offers providers and operators, Salsa’s executives will be available to discuss other LatAm-focused solutions, such as Salsa’s PAM platform, Salsa Omni. Certified by GLI and already operational in Brazil’s regulated market, Salsa Omni provides operators with flexibility and autonomy through a robust and intuitive back office.
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