eSports
Axe Partners with Riot Games for League of Legends

Male grooming brand Axe has signed a multi-year sponsorship deal with Riot Games and become the global sponsor of League of Legends esports. The deal will see Axe named as the official men’s grooming partner of League of Legends’ global events.
The deal kicks off with the 2019 World Championship through a fully integrated campaign. The details about the said campaign and future activations were not disclosed alongside the sponsorship announcement.
“AXE has a rich history of championing youth passion points, from music, sport, and culture. We are thrilled to be the first men’s grooming brand to partner with League of Legends Global Esports. We hope to create value for the community and encourage fans to fearlessly express their passion and moves and seize the opportunity, both in and around the game,” Gaurav Raisinghani, Global Director of Axe said.
-
Asia6 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Africa6 days ago
BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season
-
Compliance Updates6 days ago
Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
-
Balkans6 days ago
BEGE Awards Nominations Now Open – Celebrating 16 Years of Industry Excellence!
-
Latest News6 days ago
Win a Fruity Fortune in BGaming’s Bonanza Trillion
-
Latest News6 days ago
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”
-
Latest News6 days ago
Slots Temple Announces Exclusive Free-to-Play Tournament Partnership with Pragmatic Play
-
Latest News6 days ago
Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming