Industry News
Mechanical Keyboard Market Receiving Significant Traction from Growing Popularity of PC Games and Gaming Peripherals: FMI
According to a research report, revenues of the global mechanical keyboard market reached ~US$ 881 Mn in 2018. Moreover, the global mechanical keyboard market is likely to experience noticeable growth in the forecast period due to various driving factors, such as the growing popularity of PC games, replacement of existing PC peripherals, and enhanced features when compared to membrane-based keyboards.
As per the market research report, mechanical keyboard provides enhanced performance in terms of response timing and tactility required by professionals and gamers. These factors are creating demand for mechanical keyboard in the gaming industry. Also, the primary trends observed in the global mechanical keyboard marketplace include the focus of manufacturers on expanding the functionality of individual keys.
Adoption of wireless ergonomic keyboards and multiple platform compatible keyboards continues to broaden in developing and developed countries. Such factors are further likely to create lucrative opportunities for manufacturers operating in the mechanical keyboard market.
According to the Future Market Insight’s report, the non-tactile linear switches are anticipated to generate an incremental opportunity of ~US$ 757 Mn for the mechanical keyboard market during the forecast period of 2019-2029. Moreover, the tactile non-click switches are likely to experience a healthy growth rate during the forecast period, owing to the growing demand for an ergonomic gaming keyboard. Furthermore, the world is witnessing a significant rise in synchronization options that allow mechanical keyboards to have effortless connection with mouse and headsets.
Key Players Focus on Expanding Business in APEJ
Major players in the mechanical keyboard market are focusing on extending their businesses across Asian Pacific countries such as India and China. Increasing investments in the digitalization of infrastructure by governments of these countries attract various mechanical keyboard providers to continue their business in these countries. Moreover, the healthy economic growth of countries in the region, combined with the continuous adoption of advanced technology, such as the Internet of Things (IoT), and rising gaming population, are creating substantial growth opportunities for the mechanical keyboard market.
For instance, in October 2019, Logitech announced the launch of its new Pro X keyboard, which the company assert to have been built for pros. The main highlight of this keyboard is that it features the ability for easy swapping of keys. Additionally, the keyboard is also compatible with standard Cherry MX keycaps, which means most of the third-party keycaps should work perfectly fine with the Pro X keyboard.
Portable Wireless Keyboard to Garner Robust Traction
One of the most significant benefits of wireless keyboard is its portability. It also has a dongle that the user can make use on devices without built-in Bluetooth. These factors have resulted in the product expansion and product differentiation strategies. The Freestyle pro ergonomic keyboard is an excellent example of an easy but powerful split keyboard layout. Keyboards in this format are divided into two halves, which are connected by a single flexible cord. With this layout, it is possible to place those halves in any configuration independently. The freestyle pro ergonomic keyboard is highly customizable as with most mechanical keyboards, as demonstrated by the user-friendly linking and macro-programming features.
For this, mechanical keyboard providers are frequently increasing their investments on product developments and research & development activities to enhance their product, offering awareness to end-user industries.
This study highlights key opportunities in the mechanical keyboard market and finds that the market will depict growth at a value CAGR of ~10% during the forecast period.
These insights are based on a report on Mechanical Keyboard Market by Future Market Insights.
Industry News
ICE Barcelona to deliver razor-sharp focus on LatAm and evolving Brazilian Market
January’s first edition of ICE Barcelona will feature a programme of content, discussions and C-suite networking curated specifically to meet the needs of the new regulated market in Brazil and the broader opportunities which exist in Latin America.
Living up to its reputation for being the business-to-business event which is at the forefront of industry developments across both regulation and emerging technologies ICE 2025 will feature a three day program which is dedicated to all aspects of the market in Brazil including regulation, compliance and the adoption of new technologies including the use of biometric recognition in relation to age verification and consumer protection.
Announcing the program and confirming ICE Barcelona’s role as the meeting place for international decision-makers and stakeholders, Clarion Gaming Managing Director Stuart Hunter said: “ICE was recently described in trade media as being the most important gaming event on the ‘planet’ and I believe that the show will live-up to that accolade when we welcome the world industry to our new Barcelona home in January.
“Some industry events place a strong emphasis on the past but for ICE our focus is unashamedly on the future. To this end we have been working closely with colleagues and stakeholders in Latin America to ensure that ICE is on the front foot bringing together the lawmakers, regulatory bodies, thought leaders, operators, innovators and technology providers all of whom have an important role to play in developing the market infrastructure.”
He added: “The importance of LatAm will be evident from the very start of ICE Barcelona when Vicente Fox, the former President of Mexicoheadlines the World Regulatory Briefing taking place Monday 20 January when he will address the topic of ‘Regulation and Revitalisation’ and the requirements needed to balance economic growth with community protection.
“A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and why he favours casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for heling to grow the local tourism industry. The keynote reflects the importance of Latin America as a leading voice in the global gambling industry and represents a major coup for ICE Barcelona.”
“The following day we will be staging a seminar which will cover the very latest business-critical information on the market in Brazil which will be supplemented by sessions focussed on Latin America. On the closing day the LatAm sessions will address the key issue of responsible gambling including the ground-breaking use of biometrics which will be of huge interest to regulators and operators from throughout the world.”
He concluded: “In all of the extensive research that we undertake in order to identify the most important issues impacting the business Brazil and Latin America consistently top the list. By attending ICE Barcelona gaming industry professionals will be able to connect with the main players, learn everything they need to know about doing business in Latin America and find the right organisations to collaborate with. For anyone with an interest in Latin America and in particular the Brazilian iGaming market ICE Barcelona is undoubtedly the place to be.”
For more information on the world’s greatest gathering of gaming professionals and to register: icegaming.com
Industry News
FDJ Announces its First Bond Issue
La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.
FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.
With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.
Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.
Balkans
CT Interactive Shortlisted in Two Categories at BEGE Awards 2024
CT Interactive has announced that it was shortlisted in two categories for the upcoming prestigious BEGE Awards 2024. The company has been recognised for its exceptional contributions to the online gaming industry by being among the finalists for Online Game of the Year for the innovative and engaging game Doctor Winstein Buy Bonus and Online Provider of the Year.
The BEGE Awards, which celebrate excellence and innovation in the gaming and entertainment industry, will be held on November 27, 2024, at the Club Black & White in the Grand Hotel Millennium, Sofia.
This year’s nominations reflect CT Interactive’s dedication to creating top-tier gaming experiences and its continuous efforts to push boundaries in the online gaming world.
“Being recognised in these two categories is a testament to the hard work and creativity of our entire team. We are thrilled to be among the industry’s finest at the BEGE Awards once again,” said Monika Zlateva, CCO at CT Interactive.
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