Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

Gauselmann in tune with consumer expectations with £15m investment in the high street

Published

on

Praesepe make £84,000 pledge to GambleAware
Mark Schertle, Chief Operating Officer at Praesepe
Reading Time: 2 minutes

 

The Gauselmann Group has underlined its commitment to and faith in the UK gaming industry by completing the second stage of a three part AGC investment project which in infrastructure terms alone will total £15m by completion in Q4 2020. The investment programme, which encompasses Cashino AGCs stretching from Mansfield to Maidstone, Hereford to Hammersmith and Bridgwater to Birmingham, commenced in 2018 with eight sites, a further 23 will be completed by the close of 2019 with 36 venues including six Greenfield sites scheduled for 2020.

The investment has focussed on the delivery of a market-leading customer experience helping to reinforce the status of the Cashino brand as the UK’s number one low stake gambling destination. Mark Schertle, Chief Operating Officer at Praesepe, confirmed: “One of the main attractions of Cashino is the social side of gaming it provides to our customers and the key aim of the programme is to enhance this social aspect, improve the overall customer experience, which in turn helps create the modern casino feel that we are striving for. With that in mind, we’ve added serviced bar areas serving soft drinks, installed bean to cup coffee machines and introduced a host of hot and cold snacks across all of our refurbished venues. We’ve also added brand new screens and the latest gaming machines alongside significantly improved décor. Drawing on my background in retailing I believe the consumer offer we are now providing is very, very strong and sits comfortably with the emphasis every sector of modern society now places on quality. As my colleague David Purvis at Blueprint said recently, the days of offering consumers a game on an old machine and serving cheap coffee in a plastic cup that’s so hot that you can’t hold are long gone.”

He added: “We are in year two of a three year programme and I am delighted to confirm that everything we set out to achieve has been completed on time and on budget thanks in no small part to the professionalism and skill of the Praesepe teams led by Head of Product Andy Tipple and Steve Ambrose, Head of Operations. Of course, outstanding venues demand outstanding product so we have also undertaken a major overhaul of our machine estate, removing more than 40 percent of older cabinets and all legacy product. The machine roll out, which was completed in June 2019, has resulted in the creation of a super-modern, TITO ready, digital gaming experience in venues that our customers love.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.