SEMrush Publishes Guide to Digital Marketing in Online Gambling Industry

SEMrush has published a guide to develop and enhance digital marketing strategy and discover top tactics for online gambling. Their study explores not just online trends from the U.S. but trends from across the globe all of which are related to online gambling.

The study shows that for online gambling websites direct traffic prevails over referral, non-branded keywords generate more traffic than branded, while “is gambling a sin” is one of the most searched gambling-related questions.

The study also provides a breakdown of all the important areas, including traffic analytics, keyword optimisation, social media analysis and technical optimisation of the website.

This e-book aims to assist those who work in an online gambling industry or those who are interested in boosting e-commerce websites.

SEMrush is a SaaS product used by over 4,000,000 marketers worldwide.For the past 11 years, SEMrush has grown into an all-in-one marketing suite consisting of more than 33 tools and reports that help companies market better online. On top of being one of the best keyword research tools worldwide, SEMrush now helps users fix technical website issues, improve the health of their backlink profile, and track local rankings on both mobile and desktop. Marketers can easily spot opportunities they are missing compared to their rivals and get ideas for their SEO, PPC, and content marketing campaigns.