Latest News
YALP – the new, cashless way to PLAY from bacta

Game Payment Technology (GPT) has unveiled the name and design identity of its cashless payments app, which is rapidly gaining recognition throughout the industry. The joint venture company, which was launched by UK trade association, bacta, in partnership with developer and payments specialists, Polar Moment, has christened the brand YALP, opting for an abstract name, which is ‘play’ spelt backwards.
Explaining how they arrived at YALP, Tim Stratton, a director at GPT, said: “Rather than commission an outside agency, we wanted the name to come from the heart of what we are involved with, and accurately reflect what the joint venture is all about. As a result, we got everybody involved, including bacta staff and industry representatives to pitch in their ideas. We selected YALP from over 50 suggestions. From our perspective, we wanted something that would be easy for users to remember when they went to the app store but to also signal that it’s about play and having fun, which we recognise as being in the DNA of this industry. ”
He added: “I think it will certainly achieve player recognition and that the association with play will be strong. As it’s an abstract name, albeit with a clear derivation, it’ll be up to the team at Game Payment Technology to establish it as a memorable brand, which players will embrace because of its reliability, security, and ease of use. Pubs and AGCs are busy environments, in which very well-known brands are competing for attention. We are aware of the challenges and we’ll be working closely with our customers to ensure that we get the right mix of materials at POS to do this. We’ll be trialling some during the pilot, which we expect will provide some useful feedback.”
It has been a busy month for the GPT team, opening with a highly successful Autumn Coin-Op Show (ACOS), which saw high levels of interest from all sectors of the domestic industry as well as enquiries from outside the UK. Following ACOS, GPT published a technical integration document, which provides machine manufacturers with the information needed to support YALP. This comprises a Secure Linux Unit (SLU), design engineered to connect through ccTalk in any ccTalk-enabled analogue or digital machine. Each SLU is supplied with the loom needed to connect it to the machine’s ccTalk bus. The document describes the required steps for a manufacturer to support the installation of an SLU into their ccTalk-based machine. A development kit, comprising an SLU, loom, and NFC tags are provided, free of charge, to manufacturers to assist with their implementation. To receive the kit, GPT is asking recipients to agree to test and prove implementation of the requirements as outlined in the document.
The technical integration document and development kit is available via [email protected]
-
Affiliate Industry6 days ago
Affiliates are the key to unlocking operator success in Africa
-
Asia6 days ago
Asian Poker Tour Announces Cancellation of APT Manila 2025
-
Asia6 days ago
Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner
-
Asia5 days ago
Asia Pioneer Entertainment Holdings Limited Announces FY2024 Annual Results: Returns to Profitability with Strong Revenue Growth
-
Africa5 days ago
Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters
-
Africa5 days ago
Play’n GO announces landmark South African partnership with Hollywoodbets
-
Compliance Updates6 days ago
EPIC Global Solutions highlighted as a key element in PrizePicks’ iCAP Accreditation
-
eSports6 days ago
TEAM VITALITY WINS BLAST OPEN SPRING 2025 AND EXTENDS WIN STREAK TO 16 MATCHES