Industry News
NSoft’s founder Igor Krezic details company’s strategic orientation
NSoft – the iGaming provider will be showcasing its comprehensive suite of products including a full Sportsbook platform that includes Pre-Match Betting, Pre-Match Self-Managed, and In-Play Betting MTS together with Virtual Sports Betting, Draw-Based Games and NSoft Vision at ICE London, 4-6 February 2020.
Igor Krezic, the founder of NSoft, emphasizing the core NSoft’s standpoints and product values shares his thoughts prior to ICE 2020.
We change Entertainment, Security and Health with Technology
NSoft is a provider of superior online gaming solutions for igaming operators. The business was founded in 2008 and has since emerged as one of the industry’s most respected and acclaimed suppliers. It currently provides gaming content to some of the world’s leading operators from its offices in Bosnia and Herzegovina and Croatia, Nigeria, SAR, Costa Rica, and Singapore. NSoft product palette includes virtual games, sportsbook software, and a turnkey gaming management platform for retail betting shops, gaming terminals, web and mobile application channels. Games include virtual races and sports matches, lottery games, virtual table games, and sports betting. As the online betting industry has grown exponentially in recent years, so too has NSoft’s global footprint. Deloitte has consecutively named NSoft a Fast 50 tech company in Central Europe in the past three years.
NSoft is the company that does relentlessly focus on its core business – betting, but yet applies its know-how on diversified companies and products. That’s the reason behind the company’s core vision statement: We change Entertainment, Security and Health with Technology.
Unleash your company’s vision with NSoft products
Our products do reflect such a statement throughout the portfolio that includes an omnichannel Seven platform a comprehensive, turnkey platform for managing core betting business operations. Betting operators who were previously juggling a plethora of games and sportsbooks from different providers can now consolidate everything on NSoft’s platform. The platform handles users, transactions and reports on an intuitive framework to aggregate betting and gaming products from third-party vendors like NSoft.
Security has never been an afterthought for NSoft. Realizing the security early, NSoft has developed an advanced and easy-to-use software enhanced with AI solutions to deliver multiple business applications. NSoft Vision is a complex and multidimensional system that rounds up the modern retail segment of betting and provides player counting, player segmentation, demographics, high-interest areas per location, etc. It’s the system that tackles many fronts simultaneously.
In today’s business, the companies are being increasingly challenged with efforts to reach all set financial targets, and at the same time to comply with complex regulatory requirements.
Gambling regulation is one of the most demanding areas for regulation in every legal system. If this fact is complemented by the fact that NSoft operates in over 35 countries (35 different legal systems) then it’s easily understandable that NSoft’s high regulatory challenges require continuous dedication.
Being a real-world tech company NSoft’s business is constantly evolving. This evolution started with NSoft’s most popular draw-based game Lucky Six and continued with more high value-added projects. Sometimes the evolution makes sense: it is possible to see how you get from making draw-based games to creating an omnichannel platform as NSoft Seven, to delivering a sophisticated AI surveillance system to expanding globally – all driven by the complexity of the customers’ requirements. A decade of experience with operators has kept us ahead in customer service while satisfying the player’s needs for adaptability and reliability. Putting a lot of effort into research, going and talking directly with the punters themselves, not only the operators, to get the best feedback possible has served us to become fully prepared to offer the complete omnichannel experience. It was an ultimate NSoft’s goal – to become a one-stop-shop for sports betting operators and it resulted in NSoft’s hardware division -Stark.
Stark – bringing tomorrow’s technology today
NSoft is proudly associated with its sister-company Stark that has grown to be the first-shop-stop for operators looking for quality, customization, branding and superior product performance. Stark offers an end-to-end betting terminal solution that is at the same time even the most cost-effective. The company combines best-in-class technology with human technical expertise to deliver a fully customizable SSBT.
The biggest proof of the quality of our terminals is the presence in Tier 1 of UK operators. Being present in such a regulated and competitive market positions Stark amongst the most trusted SSBT providers and justifies the statement of delivering tomorrow’s technology today. One of the best-selling products is certainly T-1000 whose modularity allows different display options based on business preferences. Wall-T is yet another Stark’s SSBT that offers various mounting options. Wall-T is being produced only as a single screen model while its functionalities are identical to the ones of the T-1000.
ICE London 2020 – a major B2B gaming event
The future 2020 edition is the perfect place for NSoft to present its product portfolio backed by the latest cutting-edge technology and delivered by the industry experts. NSoft will use this opportunity to present its disruptive technology of Seven platform that includes Vision and thus becomes the first and only platform in the world to have an integrated system for deanonymizing retail. The standalone platform itself is a game changer but having Vision on top of the Seven platform allows NSoft to shield its position as one of the most innovative companies within the industry.
NSoft will also be presenting its brand new game – Virtual Penalty Shootout – the ultimate tiebreaker. This game is the perfect example of NSoft’s disruptive technologies bringing together the thrill of the most exciting part of a football match into a virtual game.
Stark will be presenting T-800 – its first terminal for a broader type of operators whose affordable price will result in elevated acceptance and market penetration.
Attending ICE 2020 will enable NSoft to create invaluable partnerships and receive information about future trends in the industry as we are constantly trying to set higher standards.
Meet us at ICE London, 4-6 February 2020 at our impressive Stand S1-260, with the demo zones. Book a meeting with our team or contact [email protected]. Stark solutions team members will be happy to answer all your inquiries on their SSBT’s, book a meeting with them at [email protected].
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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