Industry News
FlowPlay and Grammy Winner Willie Nelson Launch In-Game Partnership Within Casino World
FlowPlay, the Seattle-based gaming company, has announced the launch of an in-game partnership between the Grammy winner Willie Nelson and Casino World, the community-driven free-to-play social casino.
Players can now select from country music-themed avatars to customise their in-game persona and build cities with new features like tour buses and structures from Willie’s Luck Texas ranch.
Casino World offers over 40 casual casino-style games, including nearly 30 slots, and the ability to create and customise immersive cities complete with buildings, luxury hotels, dance clubs and slot halls.
“All of our games, features, partnerships and campaigns are built with the intention of fostering community in and outside our worlds. Our partnership with Willie Nelson is no exception. Few things bring people together better than music, and Willie has long stood as one of the most iconic figures in the industry. His involvement in Casino World will bring a new level of relatability, personality and excitement to our game, and we’re eager to share this initiative with our passionate community of players,” Derrick Morton, CEO of FlowPlay, said.
-
Compliance Updates5 days ago
Cucacao Gaming Authority – AML Policy
-
Africa6 days ago
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
-
Eastern Europe6 days ago
Conquering Challenges: TotoGaming in Romania – 1 Year in the Market
-
eSports6 days ago
Melbet and Eternal Fire have formed a new partnership
-
Australia5 days ago
Michael Fitzsimons Joins Tabcorp as Chief Wagering Officer
-
Industry News7 days ago
Kiron to debut flagship GOAL Premier at ICE Barcelona
-
Industry News5 days ago
EGT at ICE Barcelona 2025: Get ready to be stunned
-
Interviews6 days ago
Oliver Niner on his new Head of B2B role at PandaScore