Australia

BetEasy Set to Merge with Sportsbet

Published

5 years ago

April 22, 2020

Niji Narayan

Reading Time: < 1 minute

BetEasy is set to merge with Sportsbet following the merger of their parent companies The Stars Group and Flutter Entertainment.

A new report says owners of the two parent companies have moved away from their initial plan to run a dual-brand strategy. It means the BetEasy brand will be replaced by Sportsbet.

The Stars Group and Flutter Entertainment agreed to a merger back in October and was given informal approval by the Australian Competition and Consumer Commission in February, while the companies were given the green light by the UK Competition and Markets Authority at the end of March.

The Stars Group had acquired the remaining 20% shares in BetEasy back in December.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.