Industry News
SciPlay Partners with Craig Ramsay to Launch “Fitness & Slots”
Social gaming company SciPlay has partnered with fitness influencer and Bravo star, Craig Ramsay, to launch “Fitness & Slots.”
The Fitness & Slots YouTube channel will feature an exercise series based on SciPlay’s gaming hits. Viewers will learn all about Ramsay’s “Fitness and Slots” philosophy, participate in weekly challenges, and get inspired to incorporate gamified workouts into their day-to-day schedule and live healthier lifestyles.
“I’m no rookie, I’ve been playing Jackpot Party, Bingo Showdown, 88 Fortunes and other SciPlay games for years, while developing exercise programs that complement the games. I’m grateful that this form of exercise and movement is gathering momentum, helping people through these challenging times and positively changing peoples’ relationship with their body, health and wellness,” Ramsay said.
“Exercising is always important, but recent events and restrictions have made our society even more stressed than before, and people all around the world have difficulty maintaining a normal daily routine that includes movement. That stress has a negative effect on us, and physical movement has the power to make us feel de-stressed and calm. I’ve made it my passion to motivate people and support them through challenges and there is no better, more exciting and entertaining way than to invite people to gamify their workouts,” Ramsay added.
“This exciting combo has inspired countless clients, friends and family members of mine to move their bodies, feel physically and mentally great and positively impact their health and wellness, all by simply continuing to play their favorite games, while consciously moving their bodies by walking, stretching, performing body weight exercises and more,” Ramsay said.
“We’re proud to partner with Craig because we believe in the message of Fitness & Slots and in its ability to improve both the exercising and gaming experience. This positive influence is crucial in our current circumstances and can make a real difference in people’s life while they are quarantined at home and dealing with a lack of movement. We believe that it can contribute not only to our players’ physical health, but also to their emotional state. We have an opportunity to help people relax and provide them with some much-needed fun,” Dafna Ben Onn, 88 Fortunes Slots’ Marketing Lead, said.
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