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European Gaming & Betting Association Review

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EGBA: New Analysis Shows EGBA’s Responsible Advertising Code Can Reinforce National Advertising Rules
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European gaming & betting association is a regulatory body established in 2017 to replace the European betting association of 2003. It was founded by seven leading gaming operators in Europe including:

  • Bet-at-home;
  • Interwetten Gaming Limited;
  • Party Gaming;
  • Digibet;
  • Bwin;
  • Carmen Media Group;
  • Expekt Sportwetten.

It’s a non-profit organization whose finances come from membership fees and donations made by gaming operators.

Features of EGBA

One of the most outstanding qualities of EGBA is the set of rules gambling operators must comply with before joining the association. These requirements include:

  • Committing to responsible gaming
  • A casino must allow being audited from a third party
  • The casino has to offer 24/7 customer care services
  • A casino has to allow players to set their limits

Another distinguishing feature about this association is their ability to curb gambling operators from money laundering. For you to be a member of the association, you must promote social responsibility as the association is responsible too.

Duties of the European Gaming & Betting Association

First, EGBA’s main plan is to create uniform online gaming industries so that all gaming operators in Europe can offer their services across the continent. This objective is in line with European Union philosophy and therefore are taking with European countries that banning online gambling. The association also takes legal recourse against countries illegalizing online gambling or those countries monopolizing gambling in Europe.

According to the popularity of online casino in Europe, the second duty of EGBA is to facilitate fair, responsible, and secure gambling among game operators and people who use those gambling platforms. It, therefore, has come up with a code of conduct, all its members have to follow.

Similar Gambling Organizations in Europe

European Casino Association

ECA is an organization representing individual and national association operators of land-based casinos in Europe. The association represents more than 900 casinos and approximately 70,000 employees across Europe. ECA was founded in the early 90s and has since represented EU member states and non- EU countries.

The main objective of ECA is to focus on and promote issues of casinos, including casino operations. It, therefore, provides a focal point from which casino operators, stakeholders, and national policymakers can address casino matters—ideally, the association work as a source of information on anything relating to casino operations.

Also, the association aims to contribute to EU decisions on matters regarding the casino.

UKGC

United Kingdom Gambling Commission is the largest organization licensing gambling operators in the UK. For any casino to operate, whether online or offline, they have to acquire a license from UKGC. The commission, however, assign licenses only after thoroughly conducting an audit to ensure the gambling company adheres to the safety of players.

One of the main things UKGC looks at is the finances of a company and whether it has a separate players’ account holding player fund. This is important as it means even when a company goes bankrupt, it can still pay players who’ve won. Also, the commission has to look at the RTP rate. Return to player is the amount that goes back to players (not necessarily the person who deposits the bet money). So if a company states their RTP is 95%, it means the company keeps 5% of the amount a player deposit while the rest is paid to bet winners.

UKGC generally perform a thorough audit, including criminal record and ownership structure of the gambling business, to ensure British players are protected from incompetent companies.

GREF

Gaming regulator European forum is an organization with over 30 years in providing its services. The organization is a base on which members share and gather knowledge and experiences in regards to gambling. Ideally, GREF aims to provide useful materials, references, and be the source of comments in matters related to gambling. Members given access to the platform include;

  • Those who license gambling operators
  • Supervisors of the gambling sector
  • And legislators of gambling-related information in the EU, internal sovereignty, and states.    

Industry News

LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Industry News

Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Industry News

Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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