321CryptoCasino Strikes Industry First With TrustTracker

TrustTracker™ uses technology powered by the CasinoCoin blockchain to store the results of every transaction. Once integrated via a simple API, players can then use the TrustTracker™app to enter their bet code, or scan a QR code, and receive a near-instant confirmation that the result on the ledger is legitimate.

As well as being a powerful trust-building tool for casinos at a time when public perceptions of the industry are shaky, the data captured by TrustTracker™ can also be used by operators to build new products, better engage players and even boost acquisition by sharing data on everything from RTP to jackpot frequency.

Tomy Simonian, PM at 321cryptocasino said: “We understand that casino players are increasingly demanding when it comes to issues surrounding transparency and trust. TrustTracker™ allows us to place the legitimacy of our product at the heart of our engagement, acquisition and wider growth strategy.”

Andrew French, MD at TrustTracker™, said: “We have built TrustTracker™ to solve a very real trust issue within the casino industry at the moment. By utilising the CasinoCoin blockchain, we are able to seamlessly prove to players that the games they enjoy are legitimate. We aim to become the standard for accountability and visibility that our industry aspires to.”

Last year, the UK Gambling Commission conducted a survey which showed that just 29 per cent of people agreed with the statement: “Do you agree that gambling is conducted fairly and can be trusted.” This was down from 48 per cent in 2010.