Central Europe

Novomatic Ranked as Second Most Valuable Austrian Brand

Published

5 years ago

July 20, 2020

Niji Narayan

Reading Time: < 1 minute

NOVOMATIC has secured second place in the prestigious ranking by European Brand Institute (EBI) for the most valuable Austrian brand corporations.

For the seventeenth time, the Austrian Brand Value Study 2020 determined, from the “trend- TOP500 of the companies with the highest turnover in Austria” as of June 2020, those domestic corporate brands that are more than 45% Austrian-owned and whose brand value was evaluated according to the current international ISO 10668 and ÖNORM A 6800 standards. Red Bull wins the first place and B2C brand Swarovski wins third place.

As Europe’s largest gaming technology group, NOVOMATIC impresses with continuous brand value growth and unique innovative strength, as illustrated by its 4700 registered IP rights.

The brand’s value has increased by +3.3% to EUR 3.545 billion, which confirms the Group’s dedicated two-brand strategy with the brands NOVOMATIC in the B2B segment and ADMIRAL for the B2C activities. Prestigious international awards such as the Global Gaming Award 2020 for the “Casino Supplier of the Year” and the British Casino Award 2020 for the “Best UK Slot Machine,” as well as countless international certifications and accolades in regulated gaming markets, complete the picture.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.