eSports
New Game Announced: Battle Hard Challenge
ESforce Holding, a major Russian e-sports company has launched a new game called Battle Hard Challenge in association with brands of chocolate “Babaevsky” and mini-bars with peanuts “Mega Drive”. Two generations of players fight to become the winners in this game.
Yaroslav NS Kuznetsov, a well-known esports analyst, ex-captain of the CIS Virtus.pro, and Leonid Bobruha Cherbukhovsky, an esports player and winner of KFC Battle 2019, are the brand ambassadors of the Battle Hard Challenge.
On battlehard.cybersport.ru, a player can select the side that he or she wants to be in. The Fathers” or “The Kids”. The players can win points individually and for the team.
Julia Dorofeeva, Chief Marketing Officer of United Confectioners, which owns the brands Babaevsky and Mega Drive, said:
“The issue of contrasting generations is as old as the world, but people of all ages can be united. What unites most gamers and esports fans of different ages? They truly love competitive video games and chocolate! And we decided not only to talk about our brands in an exciting way, but also to consider the confrontation between ‘fathers’ and ‘kids’ through the prism of esports and gaming. We will bring the ‘generations’ face to face in the Battle Hard Challenge, where the older side will be supported by ‘Babaevsky’ chocolate, and the younger ones — by mini-bars with peanuts ‘Mega Drive’”.
Sergey Barkhudaryan, Chief Commercial Officer, ESforce Holding:
“We are happy to welcome our new partners and start our collaboration with a unique interactive campaign that combines two brands. The esports audience is very adventurous, so we decided to involve them in the eternal struggle of generations in a sweet way with valuable prizes. It is expected to be a fierce battle, but no matter which generation wins, chocolate will be the real winner!”
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
eSports
WEC24 Complete: Indonesia Crowned Overall Champion!
WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.
From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.
This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!
WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.
Medalists:
PUBG MOBILE:
- Turkey
- Ukraine
- Brazil
CS2 Women’s:
- Poland
- France
- Portugal
CS2 Open:
- Romania
- Portugal
- Serbia
MLBB Open:
- Malaysia
- Philippines
- Indonesia
MLBB Women’s:
- Indonesia
- Cambodia
- Egypt
Dota 2:
- Greece
- Sweden
- Turkey
This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.
As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.
GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!
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