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3 Biggest Developments for the Future of iGaming
The online gaming industry is one of the fastest to adapt to change. It can respond to trends early on in their cycle and can deliver concepts to its players quickly due to the nature of how online casino sites operate. So, it makes sense that during periods of change and upheaval for entertainment and gaming in general, it would be online casino who is often at the forefront. As such, this can help people anticipate what may become popular in the gaming industry. So, what are the three biggest developments that the iGaming industry will continue to lead with?
Virtual Reality Concepts
Often in technology, the ability to enhance existing concepts is a symbol of growth. Virtual reality technology is a prime example of this, which explains why some online casinos have begun adopting VR software for their games. Although not widely available, the beginnings of VR gameplay for some iGaming titles helps to show what the industry could look like in the years to come. Virtual reality poker, for instance, is already available and attempts to recreate the casino experience from home. This includes interacting with the casino patrons around you, the dealer, and the direct casino environment.
This may show the very basics of VR casino technology but could be further used in games that take place elsewhere. For example, Ancient Egypt, outer space, and underwater locations are common in slot games. VR technology in conjunction with this could offer something completely different that enhances the premise of these games.
However, the main issue with VR is that the current expenditure, for many, outweighs any benefits of engaging with the new technology, even with video gaming. Perhaps AR could be better suited, as a player’s direct environment is manipulated and combined with the game (as with Pokémon Go). As VR grows in regular gaming, it could then be adopted to a greater degree for online casinos.
Diversity and Inclusivity
A big issue across all sectors of gaming has been diversity both in games and behind the scenes. This means catering to audiences who might not have originally been thought of as a key market. The benefit of online slots means that there are countless titles – with some sites offering more than 1,000 individual slot games. Across these games, there will be something to appeal to almost everyone. Increasingly, games are being more obviously targeted towards female gamers, such as the Bridesmaids slot game based on the hit 2011 film. A study identified that female gamers made up 40% of the gambling population, so it’s important that this is reflected not just in the gaming output, but behind the scenes of the games themselves.
That’s why it’s refreshing when games developers themselves are diverse and inclusive, which provides the games with a basis from which to draw on different people’s experiences. This helps make richer gaming experiences and, by doing something seldom done, provides refreshing and original content. For instance, G2 eSports’s hiring of Mei-Ling Rider as marketing director will help the growing sector within gaming to appeal to wider audiences. Having a more diverse behind-the-scenes team across all forms of gaming helps to guarantee experiences in the games reflect this.
Advanced Payment Methods
When looking for a site to play on, customers have many factors to consider. One of these, according to this list of the best online casinos, is related to the payment methods available. For example, sites make it clear if they accept e-wallets such as PayPal, Skrill, and Neteller, credit cards, or Paysafecard. For some people, the payment method is integral to the experience and determines which site they choose.
As the ability to make these payments grows (thanks in part to the uptake of digital-first banking), the industry will be able to adopt more of them to appeal to greater swathes of customers. However, the barrier here would be the transaction fees that are attached to some payment methods. Many newer financial methods come with heftier fees, which could dissuade people from using them.
One of the ways in which people tend to judge progress in the financial industry is how Bitcoin and other forms of cryptocurrency can be used. Some online casino developers already allow Bitcoin and cryptocurrency to be used to engage with the site. Bitcoin offers faster speeds than other payment methods, which makes it more appealing for some. However, progress for wider adoption of cryptocurrency is slow due to the initial expense and the ease of using traditional methods. But, for the cryptocurrency industry, being able to use it at online casinos helps to add legitimacy, which will, in turn, help its mainstream adoption.
The online casino industry is benefitting from the increased market share it has seen over the last decade to deliver to its players exactly what they want. For the games themselves, modern tech such as VR is being looked at to see how viable it would be across mainstream online casino games. For the culture, diversity and inclusivity are on the agenda to appeal to a wider audience and to deliver something unique. And, for the site mechanics themselves, advanced payment methods are being further legitimized for those who want to use them. Online casinos are often at the forefront of technology and their quick absorption of these latest developments shows exactly why they are.
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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