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GambleAware launches second phase of major public health campaign: Bet Regret telling sports bettors to ‘tap out’ to avoid Bet Regret

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GambleAware launches second phase of major public health campaign: Bet Regret telling sports bettors to ‘tap out’ to avoid Bet Regret
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  • The latest Bet Regret campaign introduces a new behaviour change technique which encourages people to pause and reconsider before they place a bet they may regret.
  • Campaign evaluation to-date shows self-awareness amongst the campaign target audience is increasing, but there is still a need for more specific advice.
  • The new advertisements feature a wrestler intercepting two unsuspecting gamblers who are about to place an ill-considered bet; he pins them down until they agree to ‘tap out’ of their apps for some time out and avoid Bet Regret.
  • New Football Supporters Association (FSA) survey results, released alongside the latest campaign, found that almost three quarters (73%) of those fans who are likely to bet more this season will do so because they find it easier to bet at home rather than at a match.

GambleAware has launched the second phase of Great Britain’s largest national safer gambling campaign, Bet Regret, which is targeted at an estimated audience of 2.4m men aged 18-34 who gamble frequently on sport. To coincide with the launch, the Football Supporters Association has also conducted a survey of football fans on behalf of GambleAware, to provide a snapshot of the current attitudes and behaviours of male sports bettors.

The first advert of the 2020 campaign premieres on Saturday 12th September during the kick-off match of the Premier League – Fulham v Arsenal at 12.30pm. The campaign will consist of two TV adverts alongside a radio and digital campaign. Drawing on the nostalgia and popularity of wrestling, the TV adverts look to dramatize the concept of ‘tapping-out for time out’ to encourage sports bettors to pause before making an impulsive bet.

The public health campaign, which originally launched in February 2019 to raise awareness of impulsive betting in order to encourage moderation and reduce gambling harms, will see the introduction of behaviour change techniques. These are designed to help frequent sports bettors, who want to avoid the feeling of Bet Regret, by encouraging them to ‘tap out’ of their phones before placing an online bet. The advice for bettors to ‘tap out’ is part of a strategy to encourage adoption of a new specific and easy to follow behaviour of pausing before placing a bet, to reconsider the bet.

When evaluating the first year of the campaign, researchers at Ipsos MORI1 found that self-awareness amongst 18-34-year-old men who gamble frequently on sport is increasing, and that behaviour is starting to change but there is still a need for more specific advice. Subsequent findings from the researchers show that after a drop in football betting due to the absence of live sport, by August it was back to normal levels, with over a quarter (27%) of the campaign audience saying they are betting more than three months ago, and the proportion who have bet on football online in the past month increasing by 62%.

In addition to these campaign evaluation findings, the FSA survey indicates that watching more matches at home rather than at the stadium is likely to increase in-play betting levels, with 83% of fans who bet in-play on football matches saying they bet in-play more when watching a match at home rather than in a stadium. Of those who say they will probably bet more this season, almost three quarters (73%) gave the reason that it is easier to bet at home than at a match.

Professor Sian Griffiths, Chair of the Safer Gambling Campaign Board and GambleAware Trustee, said: “The first year of the Bet Regret campaign had a positive impact on our target audience. We are looking to build on that success by influencing behaviour change through encouraging sports bettors to ‘tap out’ of their gambling app and take a moment to reflect before placing a risky, impulsive bet. This new campaign is designed to help fans steer clear of Bet Regret and reduce potential gambling harms.”

Jo Churchill MP, Minister for Prevention, Public Health and Primary Care, said: “The impacts of a gambling problem can be devastating for an individual and those around them.

“It is excellent news that the Bet Regret campaign is entering its second year and encouraging those who may be placing a bet to pause and reconsider. It also helps ensure that anyone who needs it can get advice and support to protect them from gambling-related harm.”

Nigel Huddleston MP, Minister for Sport, Tourism and Heritage, said: “Safer gambling messaging has a vital role to play in protecting people from gambling-related harm. This new GambleAware campaign is a creative and engaging way to urge people to pause and reflect on the implications of their actions.”

Bet Regret is being funded through additional donations to the independent Safer Gambling Board in line with a commitment given to the government by the broadcasting and gambling industries. Sky, BT Sport, ITV and Channel 4 are amongst those who are supporting the campaign.

The campaign is one part of GambleAware’s wide-ranging actions to reduce gambling harms by considering individuals, the products and the environment in which they are found.

 

Industry Awards

SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024

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SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024
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SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, grabs success in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.

The EGR Marketing & Innovation Awards is one of the most prestigious events, spotlighting pioneers of innovation and creativity in online gaming. It honours outstanding companies that have shown commercial success, game-changing innovation, exceptional customer service and marketing prowess during the past 12 months.

The award-winning ‘Grab Success’ campaign was launched in October 2023 to elevate SOFTSWISS’ brand visibility and reputation in Malta. This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement.

SOFTWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry. Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares her delight: “We are honoured to stand among the industry’s best and brightest. Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”

The recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing accolades. Last year, the company was honoured as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Balkans

EEGS Announces Second Part of the Exclusive Webinar: “Balkan Gaming Landscape – a Maze or Amaze? Deep Dive in the Markets”

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EEGS Announces Second Part of the Exclusive Webinar: "Balkan Gaming Landscape – a Maze or Amaze? Deep Dive in the Markets”
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Get ready to embark on a thrilling adventure through the fascinating world of Balkan gaming! Following the overwhelming success of their previous February webinar, Eastern European Gaming Summit is thrilled to announce the next installment of their esteemed webinar series.

This exclusive event, set to take place on June 19th at 3 PM CEST, promises to be a game-changer for industry professionals seeking to tap into the region’s unique markets and regulations.

 

Uncover the Secrets of the Balkan Gaming Landscape

The Balkan region is a hotbed of gaming activity, with a unique set of markets and regulations that set it apart from the rest of Europe. Our expert panel, comprising some of the most prominent figures in the industry, will take you on a journey through the intricacies of this specialized region. From Bulgaria to Romania, North Macedonia, and beyond, we’ll delve into the latest trends, challenges, and opportunities that shape the gaming landscape.

 

Meet Our Esteemed Panel

Joining us for this exclusive webinar are some of the most respected voices in the industry. Our esteemed panel includes:

  • Mrs. Rossi McKee, Co-Founder of Telematic Interactive Bulgaria and Honorary Chair of AGIB
  • Angel Iribozov, Chairman of the Association of the Gaming Industry in Bulgaria
  • Dan Iliovici, Vice-President of ROMBET
  • Vasko Ilijevski, President of the Macedonian Sports Betting Association
  • Ovidiu Iosif, Executive Director of Joc Responsabil Association
  • Zoran Puhac, Secretary General of the European Organization for Gaming Law (EOGL)

 

What You’ll Learn

Through this engaging and informative webinar, you’ll gain a deeper understanding of the Balkan gaming landscape, including:

  • The current market trends and developments in each country
  • Regulatory frameworks and licensing requirements
  • Opportunities and challenges for operators and suppliers
  • Expert insights on how to navigate this complex market

 

Your Takeaway

As a valued attendee, you’ll receive a personal Certificate of Attendance, further endorsing your professional input and diversity. This certificate is a testament to your commitment to staying up-to-date with the latest industry developments and trends.

 

Don’t Miss Out

Mark your calendars for June 19th at 3 PM CEST and join us for an unforgettable experience. Don’t miss this chance to exploit our expertise and utilize it to your organization’s advantage.

Register now for free to secure your spot at the upcoming webinar session – EEGS Webinar Registration

Stay Ahead of the Curve

The EEGS Webinar series is designed to provide industry professionals with unparalleled access to expert knowledge and insights. With regular events throughout the year, we’re committed to keeping you ahead of the curve. This webinar is set to be our last event before a short summer break.
Join us next in September 2024 for our autumn series of more webinars full of insights and knowledge.

 

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Latest News

SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia

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The SBC Summit Tbilisi 2024 is set to bring together the key players in the iGaming and sports betting industries from June 25-26, 2024, at the Sheraton Grand Tbilisi Metechi Palace, Georgia. Organized by SBC Events in collaboration with Sports Media Holding, this event promises to be a pivotal gathering for professionals targeting the burgeoning markets of Eastern Europe and Central Asia.

A Gateway to Eastern Europe and Central Asia

The second edition of the SBC Summit Tbilisi is designed to offer unparalleled insights into the high-potential markets of the Black Sea, Eastern Europe, and Central Asia. This premier conference is a must-attend for those looking to expand their business into complex and diverse regions such as Georgia, Romania, Serbia, Bulgaria, Kazakhstan, and Slovenia. The event provides a unique platform to understand the local regulatory landscapes, cultural nuances, and market opportunities.

Comprehensive Conference Agenda

The SBC Summit Tbilisi 2024 will feature a rich conference agenda that brings together C-Level executives and industry experts to discuss a wide range of topics. Attendees can expect to gain valuable knowledge on:

  • iGaming trends and innovations
  • Emerging market opportunities
  • Regulatory updates and compliance strategies
  • Outsourcing and business relocation opportunities

Who Will Be There?

The summit is expected to attract over 1,500 delegates, including 600 operators, 150 affiliates, 60+ speakers, and 30 exhibitors. This diverse gathering offers a fantastic opportunity to network with key decision-makers, generate leads, and forge meaningful partnerships.

Networking Opportunities

SBC Events are renowned for their exceptional networking experiences, and the Tbilisi Summit will be no exception. From the moment attendees step into the venue, they will be treated to an all-inclusive networking environment. Designated areas on the show floor will provide hot refreshments, breakfast, and lunch, along with various bars offering favorite drinks throughout the venue.

Evening networking events will take place in some of Tbilisi’s most upscale locations, providing a relaxed and enjoyable atmosphere to continue business discussions and build new connections.

Special Features

  • Keynote Speaker: Chris Bird, CEO of The Raheem Sterling Foundation and former COO of Manchester City, will share his insights and experiences, adding significant value to the event’s agenda.
  • VIP Networking: Attendees can look forward to an exclusive VIP networking experience, ensuring they can connect with the most influential figures in the industry.
  • Held in Collaboration with Sports Media Holding: As a leading service aggregator in the EE&CIS region, SMH Global brings a wealth of expertise and networking opportunities to the event.

Why Attend?

The SBC Summit Tbilisi 2024 offers an unmatched opportunity to gain a foothold in the promising markets of Eastern Europe and Central Asia. With a comprehensive agenda, top-tier speakers, and exclusive networking events, this summit is the ideal platform for industry professionals to learn, connect, and grow their businesses.

For more information and to register, visit the SBC Summit Tbilisi website.

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