EGT is ready to make another memorable show during this year’s 15th edition of BEGE Expo. The company’s impressive product display will await the guests at booth 4.0. on November 27 and 28.

Several new developments in EGT’s portfolio will be presented to the local gaming audience for the first time. Among them will be the Bell Link 2 multigame, the latest addition to the absolute bestseller Bell Link, as well as the Bell Link Boost jackpot. The mix will introduce visitors to the exciting worlds of 10 titles, 5 of which are brand new, offering them numerous opportunities for winning and entertainment.

Bell Link Boost will also captivate players’ attention with its six exciting games, as well as the Boost feature, which will amplify the amount of the Major and Grand jackpots. The highest levels of Bell Link Boost will be combined with the corresponding levels of Bell Link and Gods & Kings Link, adding even more thrill to the gaming experience.

Two new Asian-themed jackpot solutions will be on display as well. Sheng Sheng Bu Xi will offer players a jackpot combo, giving an extra layer of adventure to their gameplay, and the 4-level Zhao Cai Shuang Yu will further enhance the chances of winning with its Keep & Spin bonus and Free Spins & Wheel feature.

EGT will present its newest multigame series, Supreme Selection, which currently features Supreme Green Selection and Mega Supreme Fruits Selection mixes. Powered by the latest Exciter IV platforms, they will make their local debut during the expo, demonstrating a perfect blend of some of EGT’s most popular titles and brand-new games with enormous potential.

The selection of slot products for the show will be complemented by the General Series cabinets and multigames, as well as the well-known Premium Link, Coin Jackpot and Supreme Combo Link jackpots.

The company will also showcase its ETG solutions. The main highlight will be the new RK6C roulette, which will be presented in Bulgaria for the first time. Including sleek design and advanced features, it will provide guests with comfortable play stations, dynamic LED lighting, and engaging sound effects. The players will also be able to explore the numerous variants for keyboard configurations, American roulette, as well as the option for connectivity to other EGT Automated Roulette units, enhancing the overall experience.

The well-established GS 32 T, G 32 T, and G 27 T terminals will also show their eye-catching design, numerous ergonomic features, and great flexibility, allowing many possible configurations with other devices. They will be equipped with multigame mixes of Supreme and Power Series, as well as top-performer Jackpot Cards.

Numerous AWP and VLT products, designed specifically for different markets, will be at the disposal of the stand’s visitors. They will also be able to get acquainted with the latest modules of EGT’s casino management system Spider, thanks to which the organization of the daily activities in gaming facilities is easier than ever.

EGT Digital will demonstrate its vast array of more than 120 popular slot games, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, each of which can function as part of the complete solution or operate independently, as they allow integration with products of third-party developers.

“Taking part in BEGE Expo is always a great experience for us, especially since this year is even more special as the event celebrates its 15th birthday,” shared Nadia Popova, Chief Revenue Officer and VP of Sales & Marketing at EGT. “We will be happy to meet again with our clients and partners from the region and discuss with them all new exciting opportunities for collaboration. We are also anticipating BEGE Awards, in which we are finalists in several categories.”

CT Interactive is going to showcase its innovative gaming solutions at BEGE, which will take place on November 27-28, 2024, at the Inter Expo Center in Sofia, Bulgaria. The company will present at stand 3.15А its top-notch slot catalogue featuring cutting-edge mechanics and engaging gameplay designed to appeal to various players.

Silvia Hristova, CT Interactive’s CPSO, stated: “We are excited to participate in BEGE, a central event for the gaming industry in Europe. This year, CT Interactive is showcasing a selection of games tailored to meet the evolving needs of our partners and engage players with innovative and localised content. BEGE offers a unique opportunity to connect with industry leaders, strengthen our relationships, and explore new growth opportunities in this dynamic region.

“We look forward to sharing our latest advancements and demonstrating our commitment to creating high-quality gaming experiences.”

The CT Interactive team at the expo will include Lachezar Petrov (CEO), Monika Zlateva (CCO), Silvia Hristova (CPSO), Antonio Donov (HBD EMEA & Asia), Kiril Kirilov (AM).

BEGE brings together manufacturers, online operators, affiliates, payment service providers and media professionals. This year’s exhibition will feature numerous companies from the gaming industry, showcasing their latest products, services and groundbreaking solutions.

Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.

Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club’s emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet’s growth trajectory and global market positioning.

Breaking New Ground – Key Facts

• First permanent logo integration in European basketball
• Strong, ongoing partnership with a top-tier Euroleague club
• Strategic amid NBA’s expanding interest in Europe

This partnership is not just a branding milestone but a reflection of Meridianbet’s long-term vision to reshape the future of sports sponsorship. Operating across 18 global markets and supporting over 100 professional and amateur sports clubs, Meridianbet demonstrates a forward-looking approach that integrates its brand into the core identity of its partners, fostering mutual growth and innovation.

Legacy Meets Innovation

This partnership unites two titans: Meridianbet, with 23 years of leadership in digital gaming, and Crvena Zvezda, a basketball dynasty with deep cultural significance for the entire Southeast Europe. As European basketball undergoes transformation and anticipates further global integration, this collaboration exemplifies how traditional sports values can harmonize with cutting-edge business strategies.

By embedding its brand into Crvena Zvezda’s crest, Meridianbet transcends conventional sponsorship, creating a long-term alliance that underscores its commitment to innovation, market leadership, and a shared vision for growth within the rapidly evolving sports landscape.

Group – Wide CSR Statement

Beyond the court, this move highlights Meridianbet’s broader ethos as part of Golden Matrix Group. As outlined in GMGI’s recent Q3 report, the company prioritizes investments in corporate social responsibility (CSR), funding grassroots sports initiatives, supporting youth education programs, and fostering sustainable development. Meridianbet’s sponsorships extend beyond financial transactions, representing a commitment to tangible community impact and long-term partnerships.

This strategic partnership also signals Meridianbet’s growing global ambitions. As part of Golden Matrix Group, the company continues to expand its presence in key markets while reinforcing its reputation as an innovator in sports betting and gaming. With proprietary technology and personalized customer experiences at its core, Meridianbet positions itself as a global leader deeply rooted in the communities it serves.

Crvena Zvezda’s fans, known for their passionate support, now carry a crest that combines legacy with innovation. For Meridianbet, this partnership is more than a branding exercise—it’s a statement of intent, a commitment to shaping the future of sports sponsorship in Serbia and beyond.

A New Era for European Basketball

Crvena Zvezda’s crest, now a blend of tradition and innovation, represents the convergence of two forces driving change in European sports. For Meridianbet, this initiative is not just a sponsorship—it’s a strategic declaration to shape the future of sports partnerships on a global scale.

As part of Golden Matrix Group, Meridianbet continues to expand its global footprint while pioneering next-generation solutions in sports betting and gaming. With proprietary technology and an unwavering commitment to personalized customer experiences, the company remains at the forefront of an industry poised for exponential growth.