Latest News
Betsson Launches New Production Studio in Sweden

Betsson Sweden has launched its new show production studio in Stockholm. As the main sponsor of the Swedish Hockey League (SHL), Betsson will initially be using the studio to produce a hockey show – SHL Playbook.
“Through Betsson’s studio, you can experience our brand in a physical, tangible way. It will be our location for these shows and an important channel to reach our customers. We’re still working with multiple advertising collaborations, but at the same time, we want to create things ourselves that allow us more freedom as well as the opportunity to be more straightforward about what we really like. We love games and betting which will be an important part of our show,” Kim Ekelund, Head of Marketing Sweden at Betsson Group, said.
“Betsson Sweden has shifted its marketing strategy from mass advertising to investing more in its own channels. A lot of our marketing is aimed at existing customers and at increasing opportunities through social media. The new studio is a big investment from our end which we will be using for hockey, as well as other sports and events,” Kim added.
SHL Playbook will be broadcasted on Youtube and distributed via social media. It will also be shown in “Powerbreaks” during SHL’s matches on Saturdays.
-
Latest News2 days ago
PIN-UP Global Transforms into the RedCore Business Group
-
Latest News5 days ago
BitStarz Casino Review 2025: The Leading Crypto & Bitcoin Casino With Instant Withdrawal, Fast Payout & Latest Bonuses!
-
Latest News5 days ago
EGT Digital’s games are available to Bangbet’s customers in Tanzania
-
Interviews5 days ago
Scale isn’t everything: Why agility is the new advantage in live casino
-
eSports5 days ago
NODWIN Gaming and JioStar unveiling BGMS Season 4 with OnePlus as Title Partner and Android as Co-Title Partner
-
Latest News5 days ago
BC.GAME Strengthens African Strategy with Dual Regulatory Approval in Kenya
-
eSports5 days ago
The MongolZ Lift the Counter-Strike 2 at Esports World Cup Trophy, as Hero Run Ends in Title Triumph
-
Latest News5 days ago
HIPTHER Announces In-Person Events Rebrand, Baltics Focus & Digital Events Lounge for 2026