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777.be Announces New Campaign Featuring Jean-Claude Van Damme

Published

5 years ago

October 27, 2020

Niji Narayan

777.be Announces New Campaign Featuring Jean-Claude Van Damme

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Online sportsbook and casino operator 777.be has extended its contract with Belgian-born Hollywood actor Jean-Claude Van Damme until 2022.

A new campaign with Van Damme is scheduled for release later this week on Belgian TV, YouTube and other digital channels. It stars Van Damme as a “benevolent hero” who is on a mission to teach customers of Bet777.be a lesson about knowing their limits when betting.

“We are delighted to have Jean-Claude Van Damme on board to help us educate our players about responsible game play. Moderation is essential, and with this campaign Van Damme very effectively combines his talents and humour to get this very important message across to our players,” Jean-Christophe Choffray, Head of Gaming at 777.be, said.

Related Topics:777.be Belgian TV Jean-Christophe Choffray Jean-Claude Van Damme responsible game play YouTube

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.