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EFL Backs Betting Sponsorships Ahead of Gambling Act Review

Niji Narayan

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EFL Backs Betting Sponsorships Ahead of Gambling Act Review
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The English Football League (EFL) has backed its approach to betting advertising and its relationship with the UK gambling industry amid heightened political scrutiny.

Publishing a statement on Sunday following a Sunday Times report suggesting that gambling sponsorship is going to be banned, the EFL underlined its duties in maintaining that betting advertising and sponsorships across its leagues and competitions had been undertaken in a responsible fashion.

“The association between football and the gambling sector is long-standing, with a collaborative, evidence-based approach to preventing gambling harms of much greater benefit than that of a blanket ban of any kind,” EFL detailed in its statement.

The EFL would point to its transformative campaigns with principal sponsor Sky Bet, in which players and clubs across its three divisions promoted safer gambling awareness and public education of compulsive betting behaviours – with 70% of betting’s matchday inventory dedicated to responsible messaging.

Of vital importance, the betting sector contributes a reported £40 million per season to EFL clubs, marked as critical funding for “clubs living on a financial knife-edge given the ongoing impact of the COVID-19 pandemic.”

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Kalamba Games enters Spain and Latin America with Emara Play

George Miller

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Kalamba Games enters Spain and Latin America with Emara Play
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Kalamba Games titles will soon be live in Spain and LatAm via the Emara Play platform, in a partnership that marks the supplier’s entry into those markets.

Through an integration of Bullseye, Kalamba’s Remote Gaming Server (RGS), Emara Play’s operator partners will soon have access to the supplier’s growing portfolio of slot titles, which come with signature features to increase acquisition, engagement, retention and monetisation.

Kalamba brings some of the most advanced gameplay mechanics and compelling themes available in the market to a wide range of demographics across a vast array of operators worldwide. Top-performing titles include Blazing Bull, Ducks Till Dawn and the Joker games series.

Emara Play has developed a totally new concept in the gaming aggregation sector, making it easier for operators and suppliers to reach maximum user satisfaction. Emara Play’s aggregation platform supplies its extensive operator network with over 400 online casino games and player engagement tools from leading suppliers in the sector.

Tamas Kusztos, Head of Sales and Account Management of Kalamba, said: “Emara Play is one of the most dynamic companies working in Spain and LatAm today and we’re really pleased about giving local players the chance to play our games. This move further emphasises our commitment to regulated markets and significantly enhances the reach of our content.”

Daniel Rubio, CEO of Emara Play, said: “Working with Kalamba means we can now offer some of the most innovative and engaging slot games on the market to our players.

“The Kalamba team understands and meets the needs of a wide range of player demographics and is always striving to be at the forefront of slot design. We’re always really happy to work with a content provider like that and naturally we’re excited at what the future holds.”

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GambleAware Publishes Details of Donations Received in 2020/21 Financial Year

Niji Narayan

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GambleAware Publishes Details of Donations Received in 2020/21 Financial Year
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GambleAware, the UK’s gambling charity, has published the details of donations for the 12 months ending 31 March 2021. The total for voluntary donations is £19 million.

The figure equates to nearly £9 million more than the donations received in the 2019/20 financial year which totalled £10.05 million. This rise is due in part to a commitment by the top four gambling companies (Entain, William Hill, Flutter and Bet365) to donate £100 million to GambleAware over the next five years. The combined donation received this year by the top four was £15.4 million.

In addition to this core funding, GambleAware received £8.8 million in regulatory settlements. GambleAware has also published a list of companies who supported the Safer Gambling Campaign, Bet Regret, for its second year in 2020. The amount donated came to £3.9 million, alongside media donations from broadcasters.

Zoë Osmond, CEO of GambleAware, said: “This growth in donations is the largest we’ve seen year on year driven largely as a result of the commitment by the ‘Big Four.’ This will enable us to continue and expand our work to ensure evidence-informed services are developed according to need within a robust and accountable system. We will shortly be releasing our commissioning strategy which will detail how we plan to use this increased funding to help keep people safe from gambling harms.

“It is estimated that two million adults in Great Britain are experiencing some level of gambling harm, and research published this year indicated that more than one in three people with a gambling disorder have not accessed any support or treatment. With these donations, we will continue to fund and improve the National Gambling Treatment Service to provide support for those who need it, while working in partnership with many other organisations to increase awareness of support available.”

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888 Establishes New ESG Board Committee

Niji Narayan

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888 Establishes New ESG Board Committee
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888 Holdings has established a new Environment, Social and Governance (ESG) Committee of the Board, effective immediately.

The Committee will be chaired by Non-executive Chairman Jon Mendelsohn. Senior Independent Director Anne de Kerckhove and Non-executive Director Mark Summerfield will also be members of the Committee.

The Committee will provide Board-level oversight of 888’s ESG strategy, targets and progress against key performance indicators.

“As a Board, we are committed to ensuring that issues such as safer gambling, the climate change agenda, diversity and inclusion, and community engagement are consistently incorporated into the Group’s strategy and decision making. The creation of this Committee demonstrates 888’s firm commitment to continuous ESG improvements and ensuring sustainable and ethical best practice across the Group’s activities,” Jon Mendelsohn, Chairman of 888 and Chairman of the ESG Committee, said.

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