SAW, a prominent name in the esports industry, has officially joined forces with Esports Charts, a leading analytical service, to gain in-depth insights into the performance of its social media platforms & livestreaming endeavors.

Both companies are excited about the collaboration, with Esports Charts delivering top-tier analytics tools to help SAW optimize their social media strategies and better engage with the audience.

“We’re thrilled to collaborate with SAW and provide them with the analytical tools they need to gather, analyze, and optimize their social media performance. Our services will empower SAW to achieve their goals by providing actionable insights into the success and reach of their content and activations. Ultimately, this will help them enhance overall social media strategy and increase engagement.” said Denis Matusovskiy, Sales and Partnerships Manager at Esports Charts

As part of the partnership, Esports Charts will provide SAW with comprehensive reports on social media performance, including detailed analytics on post engagement, reach, and overall growth metrics. The data will enable SAW to track its performance over time and make strategic decisions to improve fan engagement and expand its digital presence.

“One of our main goals is to fully explore all markets in order to not only empower our teams, both nationally and internationally, but also strengthen the relationship with our partners and sponsors. We want to understand the real impact that SAW has on the ecosystem and identify our strengths, as well as the areas that need more attention. We know that the partnership with Esports Charts will be a valuable asset in tracking the growth of our channels.” said Patrícia Oliveira, Marketing Director at SAW

In addition, SAW will be leveraging Streams Charts tech including Sponsor Banner Tool to conveniently track the media value of personal streams from its content creators, as well as media value during the co-streaming of esports events. Moreover, Esports Charts and Streams Charts will support SAW with extended sponsor exposure reports during events in which the team participates, further increasing brand visibility across platforms.

BETER, the in-demand provider of betting content and data, has published a report showing a major change in player preferences towards round-the-clock, fast betting content.

The report, Betting on eFootball during Euro and Copa America 2024, shows a surge in demand for, and engagement with, the provider’s ESportsBattle eFootball product during both tournaments.

During Euro 2024 and Copa America, bettors displayed a heightened interest in its eFootball offering with the number of unique bettors up 11.4%, the number of bets up 12.8% and turnover up 13.4% across all operator partners` platforms, which offer ESportsBattle content.

Demand for eFootball peaked at the conclusion of Euro 2024 and Copa America which took place on 14 July in a “Super Sunday” of football.

In the days following (15 July and 16 July) when no matches were played, BETER recorded the highest levels of engagement with, and turnover from, eFootball.

This followed a similar trend throughout Euro 2024 where engagement with eFootball would spike on the days when no matches took place.

On days when matches did take place, the number of bets and the average turnover on eFootball increased across all timeslots, with the greatest growth seen during the evening right after matches concluded.

For example, from 10pm to 11pm, average turnover increased by a massive 23% and remained at an elevated level for several hours after.

In terms of the bet types placed, the most popular bet types were Totals (55% of betting volume), Result Three Way (23%) and Next Goal (9%) which was up by more than 20%.

BETER’s eFootball product includes three formats, the fast-paced and spectacular Volta (which lasts six minutes in total) plus the more traditional 2×4 and 2×6 minute formats.

During the period analysed in the report, the 2×4 format remained the most in-demand format with an average turnover up 14.7%, followed by 2×6 which enjoyed 15.2% growth – Volta also enjoyed a 9.4% increase in the number of bets and turnover.

The report supports the shift towards fast betting content that operators are seeing. In addition, players also want to access sports and betting opportunities round the clock, especially when there’s no on-the-pitch action taking place, which products such as BETER’s eFootball provide.

ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month across popular disciplines such as eFootball, eBasketball, eHockey, and CS2, with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators.

George Arabatlian, Head of Account Management at BETER, said:

“This report underscores a significant shift in player behavior: bettors are eager to engage with football-related content, even in the absence of live matches. This is where our 24/7 eFootball product truly shines, providing continuous entertainment and wagering opportunities.

“The data also highlights a growing trend toward fast, dynamic betting experiences, which resolve quickly and keep players engaged.

BETER has become a leader in delivering this type of content, and we are excited to partner with more operators to provide their players with round-the-clock access to our cutting-edge ESportsBattle tournaments.”

BetBuilder allows bettors to create their own unique combo bets within the same esports or eSimulator match, breaking new ground in the esports betting sector. While other BetBuilder-type solutions have previously focused solely on esports, and with significantly limited potential, Oddin.gg is the first to offer a tool that covers both traditional esports and the rapidly growing eSimulators product line—meeting the evolving demands of a new generation of bettors. With the ability to make up to 97 selections across 10 markets in CS2 and 26 selections across 12 markets in eFootball—resulting in hundreds of thousands of possible bet combinations—BetBuilder also opens up a range of betting options that go far beyond what has previously been available.

By integrating BetBuilder, operators can provide an experience that genuinely keeps their bettors engaged throughout each match. The integration process is swift, and for existing Oddin.gg iFrame clients, the update will be seamless, without any major impact on other ongoing betting operations. The extensive combination options encourage deeper involvement from bettors, while Oddin.gg’s existing risk management tools ensure that operators can confidently expand their betting options without compromising control over margins. This adaptability means operators can tailor their offering to cater to a broader audience, whether focusing on traditional esports or eSimulators, allowing them to stand out from the competition.

Marek Suchar, Managing Director and Co-Founder at Oddin.gg, stated:

“We are yet again about to set the industry standards for the years ahead. After numerous attempts by others at creating esports betbuilders that fell short of expectations, it’s time to steer the industry back on track with a solution that makes no compromises. We’ve developed the Oddin.gg BetBuilder to provide a truly comprehensive solution for operators, allowing them to engage bettors in a way that just hasn’t been possible until now. By offering an almost unlimited number of bet combinations across select esports and eSimulators titles—and with more to follow soon—operators can enrich their offering and capture the interest of bettors in a way that sets them apart in the market. I’m delighted we’re launching a solution built based on direct industry feedback, reflecting our clients’ needs and wishes. The tech backbone we’ve created is solid and scalable, allowing BetBuilder to cover more esports titles in the upcoming months, with live options also to follow eventually.”